10 Practical Social Media Strategies for Restylers

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00:00 Thank you guys. Really appreciate everybody for being here today. My name is Jesse Stoddard and uh we have this really cool presentation for you and discussion. And it's about practical social media for restyling businesses specifically, not theory and not chasing every trend and the goal is pretty simple. So, how do we use the work already happening in the shop to earn attention, build that trust that we need, create more conversations with the right customers. And I'm joined by a really cool panel. Jessica Crossman, Rachel Keenan, Hannah Neil, and we're going to keep this practical and panel driven. So, I'll introduce each idea and then we're going to bring in the panel in for real examples and perspective and opinions. So, you guys get to hear not just my point of view, but everybody else. So, before we get into all these strategies, I'm going to have everybody introduce themselves. And the panel we chose this panel, I chose this panel because social media is not just one department or

01:00 tactic. It touches marketing, it sales, customer trust, reputation, and the way the shop shows its work. And so, Jessica, Rachel, and Hannah are here to bring different perspectives on what actually helps shops show up better, communicate more clearly, turn attention into that action that we want. And so, if you guys don't mind, I would love it if you could go around the room and introduce yourself briefly and share one thing maybe that you see working right now for restylers or local service businesses related after market on social media. And why don't I start with Rachel and then I'll go to Hannah and then Jessica. So, Rachel, if you wouldn't mind, I'd love to hear from you first. >> Sure, no problem. Hi, I'm Rachel Keenan. I have been working within social media specifically with restylers for a little over 15 years now. I'm based out of Ormond Beach, Florida. And one of the things that I absolutely love about social media is just really watching individuals pages grow when they're showing up and they're being consistent

02:00 with their content. And what I've been seeing with a lot of the restylers lately that's working really well for them is those front-facing videos, those talking head videos, showing the people behind the business. If you know me, you talked to me, my biggest spiel is showing the heart behind your business, and I love when restylers do that because you see it work and people it resonates with the customers that they are targeting because they're going to trust the people that they see on the screen because they're the same people that they see when they walk in the shop. So, I that's what I love most about social media and that I see working really well for them right now. >> Thank you, Rachel. I also want to give you a shout-out. She does our social media, helps us with our clients, and also helps with all of the SEMA councils and networks. And so, she's super involved. Thanks for being here. Appreciate it. Next up, we have Hannah. >> Hi, everyone. My name is Hannah, and I am a part of a couple of different businesses. So, I'm a part of Automotion Customs, which is my dad's restyling

03:00 shop, and I've been a part of that since I was a little baby, little tiny baby. So, I'm a restyler at heart. Recently, a couple of years ago, I My dad put me in charge of our marine side of the business, which is Motion Marine Customs, and that business is 100% online sales. So, it is driven through and through by social media. So, I've had to learn some different tactics, not just in the restyling industry for social media, but also to be able to sell online. I won't really get into a lot of that today, but it has made my dad and the Automotion team actually hire a full-time social media manager for over here because he saw how important the social media was to growing Automotion's company as well as Motion Marine's company. One thing that I think is important for a shop owner to do, along with Rachel's Rachel literally stole mine. I was going to say face videos, like get on, show your face. You need to find one person that is good with being on camera and just will consistently do those videos for you even if it's not the owner cuz I understand that some of you may not want to do that for yourself and that's

04:00 totally fine. I would say the one thing that I would say photos keep your followers and videos get you the eyes and the new followers. So that's the one thing that I've seen working lately. The photos are always going to attract the likes and the comments of your long-term audience, but the videos are really what's going to get you the new the new clientele. >> Awesome. Thank you, Hannah. That's so great. Appreciate you being here today. That's I'm we're really lucky to have you. Next up is Jessica Crossman. >> Hi all. I'm Jessica Crossman. I am with a Boston Truck and Van in Boston, Massachusetts. I've been in the auto industry for a little over 25 years and I am super lucky to work next to Jessie and Hannah and Rachel when it comes down to the content stuff for SEMA Pro. I'm not sure if they mentioned it, but face videos that is the way to grab everybody's attention even though it's super awkward. There are times when we make a video all of us

05:00 combined. I'm sure every person on this call, they do it four or five times in a row cuz you get through half the video and you're like, I said the wrong date. I said the wrong something. Nobody's perfect. So if you see any of these videos pop up on anybody's social media, I think the only person right now and I just highly suggest everybody to go follow Ray from Classic Soft Trim. He might be the only person that will hiccup through the video and say, "Man, I don't care. We're going to keep going." It's so real, which is a great thing. But we like to add the photos before and after content is huge, right? Cuz the end result is perfect, but until you can see what it was before it got there, it kind of tells a whole story instead of just the ending. So do your before's and after's. Throw some videos in there and be okay with making fun of yourself and your team and they have these trends for reasons, at least TikTok trends. They grow and just do it. I know it's scary, but just do it.

06:00 >> Awesome, thank you. And thanks for being here. I'm so grateful that you took the time. This is awesome. Okay, we're going to keep jump right into it now. So, what you should leave here with today, here's the goal for today. The purpose is we want to make sure you don't need to master every platform. You don't have to You don't want I don't want you to feel overwhelmed and or turn your shop into a media company overnight, right? You just need a a simpler way to decide what to post, why it matters, and what action you want it to create. And so for restyler social media should do three three jobs in my opinion. Get the right people to notice the work, help them trust the shop before they contact you, and make it easy for them to take the next step. Right? So, we're going to talk about practical ideas you can use even if your team is busy and your content process is not perfect yet or you might just be trying to figure this out. And a question for the panelists here, when a shop says, "We know we

07:00 should post more, but we don't know what to post." Where do you usually tell them to start? Who would like to take this question first? Anybody? Yes, Rachel. >> I would say walk out your shop door because all you're working on projects right now. Look at Hannah. Hannah's sitting in the shop, directly behind her is content happening at this moment. So, you've got You have something in the shop and you're working on it, that's your content. >> Love it. Hannah or Jessica, anything to add on this one? >> Yeah, I would say that really not scary way to start is by logging into your Instagram or your Facebook. Most of the time a lot of shop owners have that linked. I'm sure Jessica can help you all out if you don't already have those two things linked. And I would just say post a story. The fun thing about stories is they only last for 24 hours. That might not be where you want to start and stay, but just to get you in the habit of taking quick pictures, getting the content, post that story, and if you're not super happy with it, it disappears in 24 hours anyway. So, I'd say walk out back, take a quick

08:00 picture, and post it to your story. >> I want to comment on this cuz I It's really funny, Hannah. I've had People have different perspectives on social media. Some people there's two ends of the spectrum. There is the I want everything to be absolutely perfect before I do anything, and therefore I'm in analysis paralysis, and I hardly ever post ever. I get one post a year because I'm so worried about what it looks like. On the other end of the spectrum, you have people that will walk around with their hair all messed up, doing a selfie, the camera shaky, you barely understand what they're talking about, and they're posting every 5 seconds. So, you have this this range of where somebody who doesn't care what it looks like, they're posting massive quantity of stuff, and it may not always be quality, and they have other people that are so worried about quality that they never post. And so, what do you guys have to say about that because there's got to be some balance there, right? If you never do anything cuz you're worried about it being professionally produced every every second, then you're not going to have that authenticity either, right? I would love

09:00 to hear what you guys have to say about that, too. >> I was just having this conversation with somebody about She was told to clean up her social media. So, she does step class and Zumba class. So, totally outside of the recyclers, right? Although we could all afford to join one of those classes a day or two. But, somebody had said to her, "It's so unprofessional the way that you do some things." And she's like, "Nope, it is me, and I am real, and that is the one thing that I need to do." So, again, if you hiccup through it, it just shows that you're real, and you're not very staged. You didn't practice 500 times. I think it means more, especially when it comes time to social media and being out there with your especially your face and not just static photos. Because I need to see that I'll use Rachel for example, that Rachel makes mistakes or Jesse, you make mistakes cuz it's like all right, how did they do it? Why did they do it? And how do I bounce back from it? >> I love it. Great.

10:00 >> Uh just really fast on that topic. Sorry, Jesse. >> Yeah. >> Dad, you I don't know if we have any baseball fans in the house, but my dad used an analogy. So think of like a home run would be like the best social media post you've ever had. And I don't know if you've ever seen a baseball game where nobody even was trying to bunt or nobody was trying to get base hits, where everybody was going for home runs, right? So that doesn't happen. You have to have a good mix of a couple of bunts, a couple of home runs and to win a baseball game. So the way that I tell business owners that is don't try and go out when you're trying to hit a too many home runs, you're not you're just going to swing for the fence and strike out. If you try and just bunt your way around the bases and just post too many little tiny posts a day, people are going to get sick of it. So think of it like a baseball game, you're going to try and mix it all in. And I try and set a cap on mine or try and have a goal maybe one or two posts a day to start off or maybe one post a day or maybe three posts a week, like whatever that means for you. That way you're not posting way too much or you're not

11:00 saying one way or the other on the spectrum. >> Hannah, I love First of all, Hannah gets extra points because I love sports analogies, especially baseball. So you get two points. Hannah's now in the lead. Noah, thank you for warming up our chat. If everybody out there who's live right now, if you could put a a one in the chat if you can hear us, you're present and you're excited to learn about social media today, I would love to see the chat warmed up. Also, it's a great place to put your questions. You have questions or comments, you can put that. But if you can type and find the chat button, Great. Thank you, Joseph. Appreciate it. Awesome. Josh Josh has the ability to type. We love Josh Paulson in the house today. I don't know if we're going to give him the floor, but we are going to show a picture. We're going to show a video of him at some point. Should we do that now, Rachel, or should we wait for our next slides? >> If you want to bust it out, let's bust it out. I don't >> All right. Actually, thank you, Josh Orich. Appreciate it. Before we talk about what to do, we'll get to that video. I'll make everybody wait for it. But, before we can talk about what to

12:00 do, we need to name the mistake that keeps a lot of strong shops from looking strong online. So, we're going to go Thank you, Kevin, for the one. All right. Here's the next topic. What most shops get wrong about social media. This is a fun one. Okay, so a lot of shops are already doing impressive work, right? But, their social media doesn't always show why that work matters. They post when somebody remembers it, or they just post a finished photo with a generic caption. And then they wonder why it doesn't create more conversations. So, the better question is not "What should we post today?" Although that's not a horrible question, but a better question would be, "What would help the next customer feel confident enough to reach out?" That could be proof, like a process clip, a customer question, an answer, a story behind the job, a simple explanation of what the service actually does and what it is. And let's start with you guys with the panel on this one. What's one common social media habit that makes a good

13:00 shop look less credible than it really is? What are the mistakes that you guys are seeing? And Rachel, why don't you start? >> So, one I'm seeing a lot is we all love AI, but it's going to extreme with some of these images and these posts that are going up. I know that there is epic work that's being done in these shops, and sometimes these images that will come out, they get doctored too much, and they look too perfect. Or they're trying to put these vehicles in a different environment and it just it looks so fake. Or they've created these banners off of chat just really quick to throw it up just to have something that's posted and it's just That's what it looks like when every single post is being scrolled through. So the authenticness of these shops and the people and the work they're working on it just gets drowned out by all this perfection when the average person is looking at it's like, I know that truck doesn't look like that. Or sometimes they don't even proof the work. They'll go and they'll alter this truck and Toyota is spelled

14:00 wrong. Or Chevy logo is on a Toyota vehicle and you're just like, "Oh, please stop. Stop the madness with the >> I didn't know there were the letter B was in the word Toyota anywhere. >> Yeah, you need a better fever. >> That's really good, Rachel. Yeah. How about you, Hannah? Do you have anything to add on this topic? >> Yes, I would say a lot of shop owners, the first thing that they do wrong is they'll get started and then they will get frustrated because they're either not seeing the results immediately and there's not really like a There is if you work with Jesse, but there's not a ton of ways for a shop owner if he just starts right now to categorize like, did this turn into a sale? Unless you have your salesman down there asking every single customer, "How'd you hear about us? How'd you hear about us?" So they'll give up. They're not posting consistently. They don't set a plan in place for say a month or maybe they don't have the metrics in the background to see if that actually is or isn't working. And that's something that you absolutely cannot do because if the last time if you post once every 3

15:00 months, I'm not going to want to follow you. If you even if you post once a week and it's really cool, I'll follow you every that. But once every like 3 months, they can't give up. >> Good tip. How about you, Jessica? What do most shops get wrong? >> So I have to say almost what Rachel said with you can put in AI or chat GPT or Gemini, "Hey, create such and such photo with such and such background." And you're going so fast and you're not paying attention to the details in it. And it really looks fake. Like right now, if you just scroll through social media, I swear everybody's, "Hey, we're hiring." looks the exact same. Or "We're trying to support a new program." or whatever it may be. It looks the exact same. It's not going to stand out cuz I'm scrolling through thinking, "Oh, I already saw that." So, keep going and don't interact. So, make sure you're paying attention to the small details. Even if it's frustrating and you have to redo it again through AI or chat GPT,

16:00 just make it authentic. I feel like we're going to repeat ourselves on this, but it's probably the biggest takeaway. >> Yeah, I think that's a huge one. Another thing, we just did a AI class here a couple weeks back. And we had Nick on the line and he showed us his use of AI in Photoshop. But, the difference was is he was being very specific and he was taking the time to make it good, right? And I think the What I hear is a lot of people use AI kind of in a dumb way, right? They just They don't actually take the time to make it make sure it's good or they don't even proof their work. I think Rachel said that, too. It's just, "Hey, give me some social posts." and it spits some junk out and then people post it and I think that is a mistake. I would have totally agreed with you guys on that. Another one that I would like to mention is that every platform's not the same. Right? So, a lot of them just have the same thing everywhere when in reality YouTube's a lot different than Instagram. They're different from Facebook, right? So, there's a difference in the kind of posts that's

17:00 going to do well and the audiences are a little different, too, right? Your your audience might be on Instagram, but another another audience that you have that you care about is also on Facebook and they respond to different things. What do you guys have to say about that? Anybody want to chime in? >> I feel like Hannah's the queen of the different platforms. If you haven't seen Hannah's face everywhere This is like my favorite topic. Yes, it's so hard to explain. So, my number one where I personally post a lot of my stuff, where I get a lot of our sales at for the Motion Marine side is TikTok. Now, I'm not telling you guys to like, "Oh, go start a TikTok account." You can do whatever you want, but the way that you have to look at them is completely different. Your TikTokers, they're going to be more of think QVC moms. They're scrolling, they're watching TV, and they see something, they like it, they're going to buy it right then, right? Your Instagram is going to be like, I would say mid like 30s, 40s. Kids sometimes will post a lot on Instagram, or it's

18:00 going to obviously be your people that are going to be Instagram models. Everybody's going to want everything perfect and beautifully curated on the feed and all that fun stuff. And then Facebook is just your Facebook dads, your neighbor down the street saying, "Where did my cat get loose?" That's The way you have to look at each individual social media is like you're talking to a different market of people that you want to sell to. So, you have to actually tap into that. I'm obviously not a 16-year-old country boy, but hey, like that's who I love to sell some of my stuff to. So, what I have to do is I have to actually scroll and spend time on the Motion Marine social media pages, see what they're posting, see what they like to consume, see what kind of videos that they're liking, and then I basically recreate that with our products. And it does take a little bit of time, but the work that you put into it is how you get viral videos, viral photos, which translate into sales, which translate into reputation, all those fun things. >> That is great. Thank you, Hannah. Good share. And TikTok, I wonder how many

19:00 This will be really interesting. If you're listening right now in the chat, I want you to I want you to put a T in the chat if you're if you've ever used TikTok, and then put a put like a zero if you have it. So, type a T Tik for Tik Tok if you've ever even used it and put a zero if you have it. Oh, we've got a few. Joe, who would have thought Joe Cardinal is on Tik Tok? Amazing. He I wonder if he's doing post posting dances and things. Wow, bunch of you guys have used it. Great. Nobody's on a zero. Great. So, that's a whole another thing to check. How many of you are posting in Tik Tok though? Maybe you're not just you been just on an account. I know Hannah other than Hannah, write P or post for posting if you're if you've ever if you're posting for your business. That's a different one. I'm being curious to see. No, says Kevin. I know Kevin's not doing it. >> I would like to Jesse just like while they're commenting about that for a

20:00 restyler, it is it's a little bit different >> Yeah. >> for those because Tik Tok has recently launched a portion of their platform where it's like local. So, it'll just it'll you'll only see like stuff that's local to you. 99.9% of people that I know are getting on Tik Tok and they're scrolling on their for you page. So, the It's great for me cuz I'm online sales. I ship everything out, right? And my dad had the same argument with me. Why am I posting on Tik Tok if all of my market is right here in the Warner Robins, Georgia area, right? So, I would say like for a restyler, it's important to consider like the Tik Tok is like where you get the funny trends, the funny ideas, and all that fun stuff, but some of your you know, some of your clientele, you can't control that and you would have to really consider like, "Hey, do I really want this guy to drive from Texas to come get their leather town with me?" Market. >> Yeah, good point. Good point. All right, cool. Let's move on. So, now that let's move into that that first group of practical ideas and talk about

21:00 content that earns attention. So, first we got to get their attention, right? So, restylers mostly have an advantage that many businesses would love to have. This is what I like about the this world is that the work is very visual, right? So, a vehicle changes. A customer sees a result. So, there there's movement, there's process, there's contrast, and a finished product. So, it's a lot more fun and easy compared to where all CPAs trying to sell accounting services. That'd be tough. So, that means the shop doesn't need to invent content from scratch, right? The content's kind of already happening in the bay, at the delivery of the vehicle, in in customer questions, and in the details of the install. That That's content right there. So, the key is to capture it clearly and make it easy to understand. And so, most of us already thinking about the fore and after pictures and video. That's important. Walk-arounds, those are big. Time lapses, another great idea there. There's the reveal concept where you're

22:00 revealing something new. In progress clips are okay, too, right? And then all help people quickly see what you do. Those are really good ones. So, video is still one of the strongest formats to reference to use for us. So, there's a report out, I think it's called Wise Owl or something, I can't remember the name of this company exactly, but 91% of businesses use video as a marketing tool, and 85% of video marketers say video helps generate leads. In other words, everybody knows now pictures are good. Pictures still have their place, but video is huge, right? And so, what kind of simple visual content do you think restylers should capture more often? What's going to get attention? Who would like to take this question? >> So, for just for myself on working with some of the restylers, Jessie, just from what I've seen, I'm sure Hannah and Jessica are the same as well with their shops, is that when it comes to the content for video that I've seen work really well is the shop walk videos. I'm

23:00 sure you guys have seen those with some of the restylers. And that's really easy. Do you have a guy from the shop or someone who doesn't want to be on camera but he can be your shop walk guy or girl? Having them basically just walk around the shop and they are on audio saying this is what's in the shop this week. And a video is produced and that one video you could feed on that for weeks because no one knows that's a match shop week ago or a month ago and you could take you could do a full walk around of every single vehicle in that day. And then be able to put audio to it. You can throw it through CapCut and have different transitions that are they're going to be so many different ways you can take that one video that maybe took you 5 minutes for that week. And you can feed on that forever. Some of the other videos that I've seen that worked really well is time lapse videos of course in progress videos. And I'm a big believer on just get some cheap microphones and clipping them on the person's shirt. If you've got the person talking or if you're taking a video of someone maybe doing a wrap or they're

24:00 working on a trim, maybe take the microphone and clip it on their glove and you can feed off of the ASMR sound of the knife that's going down with the tint or with the wrap. There's so much you can do with just that shop walk video and some cheap mics and of course there's other restylers I work with that we have to send them links for stabilizers because they can't for the life of them walk really smooth. Oh, just put your phone on a stabilizer and it's real smooth. And like I said, 5 minutes for that week and you're golden on being able to take as much as you want off of that for video content. >> I love how you said ASMR in that in somewhere in one of those sentences. That was really funny to me. But you're right. No, seriously though, that's what that that's video is gold because it could be cut up into lots of little pieces for and used over and over again, right? That one piece of content. Excellent. Jessica or Hannah, any comments on this earning attention? >> I think that Rachel nailed it when she said CapCut, too. If there was one thing

25:00 that we could all learn is how to Don't stress over how do I make this look beautiful. My Where I came before, My Corp, Chris was actually on the call, so hi Chris. He introduced me to CapCut. And as an old lady, I'm at that technology stage that's what the heck is this? And then you realize that's where transitions are coming from. TikTok. Just upload pictures and videos and then hit auto. It does it for you. You can change the songs that go over it, the whole nine yards. There are so many things out there that will do it for you. And I just learned that on Snapchat, there is a stabilizer that you can click to be able to do those videos. So, I would use that. Download it and click that button. Perfect. >> That's great. Okay, let's move on. The next step is trust. So, we got their attention. The attention it doesn't automatically

26:00 become a lead, though, right? So, we don't want to just get caught up in impressions and likes. Although that's really cool, but some people call those vanity metrics. They're important, but they need to lead somewhere. So, people need to understand the service and they need to trust the shop before they're going to take action. So, a lot of buyers are wondering the same things. They're thinking like, how much does this cost? How long does it take? What happens after the installation? What does the warranty mean if there is one? How do I care for it? They're They're a lot of questions. If you're thinking of it from their point of view, not from ours. And is this the right option for my vehicle, even? Was there other things I should consider? So, when a shop answers those questions publicly, right? Social media starts working like a pre pre-sales education, which is what it should be. And we have the reviews, the testimonials, the delivery reactions when people react to these things. and all the customer results, all that adds proof. And so another idea is having those clear DM or direct message prompts and

27:00 invitations for quotes and things and make the next step obvious. So all of that is a part of this process. And reviews is a it's like a whole another topic. We've actually done some webinar content on this in the past, but if you guys don't remember, if you haven't been following, BrightLocal does these reports and now it's up to 97% of consumers they read reviews for local businesses. That that's a big deal. So that makes reviews and customer proof essential, not just reputation management. So anyway, in terms of things that build trust and create the leads, let's let me ask you this question. I have one here for this. What customer question would make a strong short post, reel, or story for a restyling shop? Or what else would you guys say they that should be created for content on this? It could build that trust. Anybody want to take this one? >> I can take it. >> Yes, Hannah, go for it. >> So you're saying if I was selling to a customer and you ask them a question and

28:00 then you can kind of feed off of that and make create a create content from it? >> Yes, or if a customer what's a common question you hear customers ask? That'd be another one. So anything that would be frequently asked question, anything like that that you would recommend. >> Yeah, so let's if somebody's pick let me answer this two ways. So a customer is picking up a vehicle, you can be like, what was your favorite part of the experience? What's your favorite part of this build? Create that into a whole you do a $10,000 build for a customer and their favorite part of the build was a leather. You can do the full build and then you can also do another post about the leather. That's answering question like the way that I saw question number one. And then other things that customers comment all the time on our stuff all the time. What's the price? What's the turnaround time? Can you do heated seats with It's all of the random stuff that a customer would walk in and ask you in person. And some people are really weird about ask I hope I may understand your question. I just >> Yeah, no. You've actually done a great job already cuz you answered both sides of it already. But yeah, keep going.

29:00 Keep going. Tell me about what Yeah. >> Sorry. Uh like a lot of times resellers are hesitant to post their pricing online for understandable reasons. We're very similar to that too, but we found that not most of your followers or most of your people aren't going to see that one comment on your one thing. So, if you do worry about that, maybe ease into that certainly. But pricing is usually the number one question. Like, how much somebody this run? Cuz they just they really don't know. We are always as resellers, we're in the mindset of we know we know. We already know these things and you don't realize what the consumer the end consumer actually does or doesn't know. You can even take one of those questions and make a whole long video about it and create even more content. >> I love it. And I would say about pricing, everybody's afraid to quote pricing. However, there it is what people want. And so, people want to know that and your content will do better if you put it out there. Now, what does that mean though? It doesn't mean you have to give them a hard quote. It could just be an estimate. I'm a big believer in giving

30:00 ranges, ball parks, and very rough estimates. And you just let everybody know that. Hey, this doing this vehicle wrap or doing this PPF job ranges from this to this depending on a lot of factors including all these details about your car. Let's talk if you want a more specific quote. There's nothing wrong with giving a price guestimate. Just a range, right? That's a safe way to do it, I would say. Any other comments on this? The stuff that builds trust or creates leads, anything that would create a lead and not just generally get attention. Anybody else? >> I'm a big believer in taking your Google reviews and turning them into content for your social media. It's such an easy way to be able to post if you're stuck and you're just like, "I don't know what to post or I don't feel like I have content." Go to your Google reviews and you can in turn take those Google reviews. Don't just copy and paste it. You can go into things like Canva or PicMonkey. There's There's so many different softwares that you can go into that you

31:00 can take a template, you can take that review, you can copy and paste it and make it look nice, and then reuse it as content on your social media. And then with in the caption of it, thanking that individual for taking the time to leave you that review. Because maybe Joe on the street is looking to do something for his truck. Maybe he didn't look at your Google reviews first. He landed on your social media. Now he's not only seeing what you can do, he's also seeing reviews from individuals that actually have worked with you and you can see it on your social media, too. >> I love that, Rachel. That's so good. And if you happen to still have the before and after pictures of that job, you could even put them together, right? Make a little case study out of it, the story and the review. That's really good. That's very cool. Okay, let's move on to the next one unless anybody else has another thing to add. We're doing pretty good here. Now, this is where we talk about one reason that social media gets overwhelming is that shops treat every platform like it needs the same content in the same

32:00 way. And Hannah already talked about this. We went a little bit into this with the TikTok conversation, but it's not just that. It's all the platforms. And it usually creates more work and less clarity. So, this can be tough. This is a tough topic because it could take a lot of time, right? But one way to do it is you could give each platform a job, right? You could think about Instagram can function more as your visual portfolio. Hannah talked about that earlier, how it's very very Everybody wants it looking beautiful. Face Facebook can build local familiarity and community and there's groups and other things going on in Facebook like that. And review visibility, like Rachel said. Maybe TikTok, Reels, and YouTube Shorts can help with discovery, just getting attention. And then another one we haven't even talked about, but it is technically part of social is Google Business Profiles. They matter because a lot of buyers check that when they're closer to making a decision. They go there for your reviews, and they also go there to find more information about your shop. And

33:00 Google Business Profile has an area to make posts, which is similar to social, right? And the the point I'm trying to make is not to try to be perfect like everywhere perfectly all the time. It's hard. The point is to know what each channel is supposed to do in the customer journey. I will give a shout-out to Automotive Concepts cuz they were we're looking at something that they did really cool. They don't post the exact same content everywhere. They give each platform a different job. So, that's an example. I know you guys have other examples, too. Like on Instagram, they're using real fast-paced Reels. And it showcases the visual transformation of a vehicle. I wonder if I can even share this. I wonder if it'll pop up. If I can, I will share my screen. It may or may not. I'm going to give it a shot, you guys. I'm going off script. What is he doing? Going to be scary. We're going to try this. All right. Let me know if you guys can see this screen here. Am I up? So, this is something interesting that I thought was fun. You can see all the different things they have going on in here. I'm not going to play them all

34:00 here, but they grab attention and they stop the scroll with some of their videos. You can see they add captions to things. And I don't have the audio turned on, but you can see here it Look at he's interviewing. He's interviewing somebody. They're got going back and forth, couple different clips. It's funny, kind of fun. There's always a little bit of in fun. It's not always laughing humorous, but it's in fun, and there's some fun parts of or funny things in it. And you can see that people This is just a post they just put up. And they're doing a lot of fun a lot of They're getting results from that. Do you have to have every post like this? No, but I thought that was an interesting one to share. Another one that I will throw up on the screen or another platform here is where did I put this one? The old Facebooks. Was it Facebook Dad? Is that what you called me, Hannah? I think that's what I got called earlier. So, yeah, we have the the old Facebooks here. And then if I go to let's let me find SEMA Pro. We're just looking at this one. So, thanks to Rachel, this looks a lot

35:00 better than it probably would otherwise, right, Rachel? So, we have the SEMA Professional Restylers Organization has their own page. And you'd notice that there's a lot of photo posts with some captions. But then we also have a video here. Let's see if I can find that. Let's scroll down a little ways. Look at this one. Oh, what's this? So, we are going to talk about Josh for a minute. Can't get away from him. All right, so we have Josh Poulsen. Tell us about this one, Rachel. What's what What is going on here? >> So, what's really amazing about this specific video and what really any restyler can do is Josh went out into the shop. He had one of the guys record him as he was talking specifically about this topic in front of a vehicle. But how you can spin that for a restyler is that it only took less than 5 minutes. The video at less than 30 seconds. But he went out. You can talk about the different vehicles you've got in the shop. That can be part of your shop walk. He immediately got everyone's attention cuz he did the clap at the beginning and

36:00 said, "Okay, guys, this is what we're going to talk about." It was less than 30 seconds. The camera panned, so it kept his attention. Captions were added. And then for this specific video, he was talking about a specific vehicle that he had in Pro Pickup Challenge last year. So then to also keep your attention, you've got the icon that goes across on that portion there. But that video itself, Josh can tell you, I'm sure it took less than 5 minutes to shoot, less than 30 seconds to watch, but this video currently has over 10,000 views. And you've got a call to action to a specific site. So, what's really amazing about that is that anybody can do that. Any shop can do that. If you've got someone that can hold a phone steady, and they record that video for you, like Hannah and Jessica and I were talking about earlier, you can drop that into CapCut, we can add captions, we can add some different transitions that are in there for it, and then there's your content. It's pretty sweet. >> Very cool. Thank you for that. That's awesome.

37:00 How about one more thing? Let's do one more little pre- little share here since I'm on a roll. So, I was just about to I was talking about automotive concepts and turn it in the Instagram and how it's fast-paced reels and it's grab attention, but on YouTube, little different. They they're slowing things down with walkthroughs and build videos that explain the products, the installation, or the whole story behind the project. So, it's more of a the goal is more education and trust, not just attention, and YouTube is very different. YouTube is Guys realize it's the number two search engine after Google, right? There's a lot of people on YouTube, and what's interesting about it is people will take they'll spend more time on it. This is was posted 7 months ago, has over 1,000 views, but the views are different. What if you get a view on Instagram or Facebook, that's it's a little easier cuz people might only watch for 3 seconds, right? When people go on YouTube, they'll watch they'll binge content. They'll watch hours of videos. So, it's a little bit of a different quality, but they're

38:00 adding more of that kind of stuff that takes more attention. It's just different, I guess is my point. So, anyway, back to the panel, which platform do you guys think is easiest for restylers to use well? And which one is most often misunderstood? Anybody have a comment about that? So, we're talking about platforms and which ones do you use for what? Who would like to pick this one? >> in my opinion. I want to say that's going to be the easiest. I think the hardest would, for me personally, would be YouTube because all of the stuff that we go through is quick. You want to make sure that you're grabbing somebody's attention cuz you think you only have a certain amount of time. And as you just explained, YouTube, they'll sit there and just binge it for quite some time. So, I think it's just going down towards what audience you really want to cater to. And I think one of the if we're talking about back towards one of the earlier slides, I think one of the worst things that we could probably do is try to perfect Instagram, Facebook,

39:00 TikTok, YouTube, Google, all of it at once. It's not going to be good. So, start somewhere. And if I would say Instagram would be the easiest one. >> Great. Okay, anything else, Hannah or Rachel? >> Just going off of Jessica's on if you want to start with Instagram, that's great because then you can sync up your Facebook and then whatever you post on Instagram can go to your Facebook page. So, I'd say that if you're starting out from nothing, I can at least you can tackle two channels at once if you if you're perfecting Instagram and you can just have it going to your Facebook page until you decide, "Okay, this is how I want my content on Facebook to be. This is how I want it to be on Instagram." You can link those for that time period. >> How about Hannah, do you agree or would you say everybody must immediately go to TikTok right now? Start on that. >> I agree with that for resellers, for sure. Facebook and Instagram are going to be the way to go. Like Rachel said, they're linked together and they're local markets most of the time. Most of the time. I don't want to lie,

40:00 but most of the time. >> Okay, great. Let's move on to the next one. So, this this uh building campaigns around season services and buying moments. This is my favorite one. This is actually where it feels a little bit more promotional and advertising and marketing. And it's a a bit more about lead generation because it is, it's cool. So, good content is not only about what the shop wants to promote, it's about what the customers already thinking about. So, seasonal and service-based campaigns work because they connect the service to a real moment. So, for example, summer heat. We're approaching the summer heat, right? That creates a reason to talk about tint. Of course, winter roads create a reason to talk about PPF and coatings to protect or heated seats, cooled seats in the summer, heated seats in the winter, that type of thing. And new vehicles create a reason to talk about protection packages, trucks, fleets, road trips, outdoor season, and holidays can They all create angles, right? If the post is clear. So, the formula is simple. You have one service, one customer type, one next

41:00 step. This is just from a kind of a general marketing point of view. Think about your marketing calendar. Think about what you want to promote, and then you can come up with specific things just for that promotion. One service, one customer type, one next step. Don't try to combine too many promotions at once unless you're doing something like the going out of business sale or grand reopening sale or that type of thing, but usually it's going to work better if you pick something very specific. That's my tip on it. So, my question for our panel is what's one seasonal or buying moment campaign, a buying moment? Like, whatever you think is that moment where, oh, this is a good thing to promote. What would make sense for a restyling shop or what jumps out of your mind as a good idea or maybe something that you've tried or you think we should be doing more of. Anybody want to take that one? Ideas for promotions. >> We always did heated seats in the winter. Like, literally every single time, but it's not in the winter, it's always like before the winter. It's right when

42:00 people are starting to think about it getting cold. You don't wait till the dead of winter and then say, oh yeah, everybody's cold. So, you have to think about that earlier on. I don't know if this is a part of this, but I do want to bring this up. Giveaways. Small little autumn giveaways. You spend X number of dollars, you're entered to win a Yeti cooler if it's summer or like something like that. That has been really That's going really well and it's gotten us a lot of visibility about people that didn't even know we were in Warner Robins. So, that's something that we've done a lot is like you buy something couple hundred bucks and it just goes crazy cuz people want that free thing and they'll spend money to get the free thing which is crazy. >> I love it. Yeah. Rachel or Hannah anything on or Rachel or sorry, Jessica. Anything on this one? >> fine. You can call me Hannah any day. >> You're Hannah, too. >> I think that one of the things that I learned was it takes eight to 10 touch points for somebody to remember something or buy into something or

43:00 whatever it may be. So, if you're doing one of those promotions don't feel as though you are if you're Say you're doing a truck one and you're focused on spraying bed liners right now. Do a truck one again, but focus on running boards and spray on bed liners. Do a truck one focus on tonneau covers and spray on bed liners. So, if you constantly are planting that seed, you're going to make somebody say, "Wait a second. How many times have we all said big brother's listening to me?" I was just talking about this product the other day. It wasn't. It's because you're talking about it. So, now you're actually seeing it without scrolling through. So, it takes a good 90 days for something to work. So, keep that going as best as possible. Obviously, seasonal gets a little bit difficult depending upon where you are or so forth, but I think a big one that a lot of people don't jump on is Christmas in July. That has become bigger across some platforms. I know we all really like to binge watch Hallmark movies, Christmas movies in July, but

44:00 they put it out there, right? And everybody's like, "That's crazy." And there's a huge following that does that. So, jump on what other people are doing cuz then you'll your algorithm will start to match. And if something gets big, it when you start to use your hashtags and stuff, it starts to populate the same thing and throw you into the mix when somebody's searching for just that one thing. So, keep using specific names or keep or keywords. Goodness, I couldn't think of that. >> Love it. Hey, in the chat, for those of you live, put in if anybody has a promotion or product that you want to promote right now or something you're excited about, put it in the chat. So, for example, if you're thinking right now, I really want to push window tint, put tint in the chat. Or if there's anything else that you're promoting or thinking that you should be promoting. If you just got an idea, add that. Either you're promoting it or you're thinking about doing it. I would love to get some feedback on what you're thinking about. It's the end of June, July is here. August is coming.

45:00 We're entering those months. And while truck caps, good. Okay, very cool. While everybody's posting there, I'm going to share something different. There's a post that I found that I thought was interesting. This is not a client. This is nobody I actually even know. This is a Oh, and Hannah with the 4th of July, thank you. America's 250th wraps for Josh Oh, by the way, Josh Orridge says wraps. Here's an interesting post that I found. It's actually an older post, but I really thought it was pretty well done and simple. This is a company called with a handle lifestyle customs out in out in New York. And you'll notice that it says DM us today to claim your 2,000 uh dollar wrap special. Holiday wrap sale now until New Year's. Full car wrap starting at just two grand. Choose any color or finish, matte, gloss, satin, chrome, and more. Premium materials, flawless installation. Limited time offer only at Lifestyle Customs. Their address It's not the most amazing thing in the world, but you'll notice it's he gets on camera. He is right at the top and says,

46:00 "Looking for car wraps in New York. So it's very specific. And then he's talking about the deal. It's a very short video and not bad. It got 377 likes hearts. People are adding comments. It's been reshared. Not a bad little post for for somebody that's trying to promote wraps. It was just this one time sort of wrap promotion. Not like they're trying to do this constantly. But it's just getting on camera quickly throwing it together. Not a bad way to go. I don't know if you guys like this one or not. I just thought it was an interesting example. Okay. Any other comments? Jessica, Rachel, Hannah. We'll move on. Okay. Next idea is how to make the consistency easier by getting more value from the jobs already happen. So this is and I know that Jessica has been having to help with Persima Pro and Rachel and Hannah all three of you trying to get organized around these things. Not just ideas for how to post or what to post, but like how to get it

47:00 turn it into something that actually gets done. So most shops do a lot of content worthy work. They do way more work than they ever publish, right? The issue is not always the lack of content or ideas. It's the lack of simple repurposing habit and Rachel, you talked about repurposing earlier with the with the the walk through. So a finished job can become a short video, before and after carousel, a few story frames, a review or a testimonial request, a quick FAQ. It could even turn it easy to get it turn into emails or ads that you make to go along with your social post. So what we're talking about is how consistency becomes more realistic. You're not starting from zero every week. Documenting your work, reusing it in smart ways. Maybe an example, think about one tint PPF wrap or ceramic coating or any accessory. Just just a job that you did this week. And if you captured three clips and two

48:00 photos or something, how many useful posts could that become? So, my question for the panel is what part of a normal job do shops forget to capture that would make great content later? Who would like to take this one? What would be a way to repurpose or what would be something that could be done, maybe a shot that they're not thinking about getting that would make really good content for repurposing? Anybody want to take that one? >> I'll just say it from my end, what I hear from the restylers that I work with is they'll typically say, "Oh, I forgot to get all the before footage. The car was in there and then we just got working on it and then halfway through I realized, oh, I didn't take anything before." So, a lot of times what they'll do is they'll set reminders for themselves or they have a set person that's responsible for getting pictures and videos of all the new stuff that came in that week and then someone else is responsible for getting the in-process work and the after. And then how they keep that organized is, I know it seems simple, but it really does work, is just having

49:00 a shared iPhone album that everyone in the shop has access to and everyone's dumping all that work in and then whoever's responsible for posting, they have the ability to feed off of that. So, it's not really just one person, it's like, oh, they have to do all the things. You've got a couple of different people that's grabbing things from different angles and putting in the shared album. And then one of the one of the stylers that I work with, I like it works out so well is if you've got someone that's standing outside the shop, they are outside the garage, and you've got the vehicle before pulling into the garage, and then once it's finished, you've got it pulling out of the garage. That makes for such an awesome, easy transition video that you can feed off of with that, too. Same thing with your walk-arounds, do the same walk-around of the vehicle before and then the same walk around after. And it's simple, but when you're putting it into CapCut or when you're editing it in your own software, it turns out so epic.

50:00 It's really cool. >> Rachel, great that you're bringing the fire. Really good tip right there. Hannah Jessica, anything to add to this one? >> I was going to say the same thing that Rachel said with the in and out the backing in and out. There is a wrap company that is on TikTok that every single time I see one of these videos, I stop and look at it cuz I'm like, "Whoa, what color is going to happen now?" Even though they show the color at the beginning of the video and you know what it's going to turn into. But just to see it and the transition is so smooth, but ask for help. One of the things that I have learned is Jessica's got a great idea, Rachel's got a great idea, Hannah does, but when you put all three brains together, you come up with something awesome. If you're having a moment that you can't think of what to post online or you're like, "Oh, shoot. You're like I'm doing the same thing over and over." Ask somebody around you, "Hey, what would you want to see?" If you are a consumer for your own business, what would you want to see? Boss truck and van, you're a consumer getting a vehicle

51:00 upfitted. Is there a certain product that you would want to see? Is there something that you're tired of seeing that we've posted all the time? Ask them. And they're going to give you an opinion you just can't get for getting the critical feedback. >> That's awesome. Great. Okay, we're going to enter the lightning round just for time here. We're going to go through these slides a little quicker and I'm just going to have one panelist comment on each one at the end there. We're not in a big hurry right away. We can go a little longer, but I just want to make sure that we get through these and there's some good points that we want to make at the end. Now, this is about what a winning restyler content usually includes or should include. So, it's not always the most cinematic content. It's clear, it's credible, it's specific, it's easy to act on. You My point of view is that the for restylers the best content usually tells people what service they're looking at, why it matters, what vehicle or use case it applies to, and then what the next step if they want something

52:00 similar. So, the local signals matter too. A post that feels connected to that city or that region, or a the dealership relationship maybe, or an event, or local customer base is more relevant than a generic post that used to be from anywhere, right? Who would like to take this one? When you see a good restyler post, what makes it feel trustworthy instead of just good looking? What kinds of things would you guys put on that list? Who would like to take this one? All right, who am I going to pick on? I got a nod and a hand a half hand raise. I'll take the half hand raise from Rachel, go ahead. >> So, for the the local content, let's say for example Auto Additions. They're located in Columbus, Ohio. So, a local post to me that would go up, you've got the images, you've got the video, but then the caption itself is really centered around hey Columbus, Ohio. Like we're talking about PPF, we know 270 can wreck the front of your vehicle. That's a common interstate that people are driving on. And then letting them know, stop by our

53:00 shop in Westerville, Ohio. Or if it's a vehicle that they've completed and it's for a specific dealership, I'm real big on giving shout-outs and thanking that dealership for trusting you with taking care of that vehicle. And if that vehicle is still on the lot for that dealership, the dealership loves it when you say, "Hey, Auto Additions made it amazing. Go look at it at XYZ dealership." So, little pieces like that throughout the caption, whether it's on the captions on the video, or it's in the actual written caption itself of the post, little things like that just really signal, "Oh, a robot didn't write this. It's a local person. It's someone here in the shop. They talk like me. I trust them. Yes, I'm going to go, pick up the phone, click the link, make that purchase. >> Perfect, that's great. Okay, next one. Next point is what to stop doing. This is a fun one. Oh wait, Dino's comment, "Calling out your dealers on a post is priceless." Great tip, Dino. Thank you for sharing that. Yes. I don't know if

54:00 Hannah, do you guys do that in your shop at all? >> Absolutely, all the time. >> Excellent. Good tip from Dino. Okay, let's talk about what to stop doing. Sometimes the fastest improvement is not adding more, it's stopping the habits that make strong work look weaker online, right? Things that you're doing that are wrong. If you only post beauty shots of the vehicles, right? Stop or maybe captions that could fit any shop in any market. We just talked about being specific. Maybe stop talking about only the shop instead of the customer outcome. Maybe stop letting comments and DMs just sit there and never respond to any of them or waiting for everything to be perfect before showing anything. Which of these stop doing habits do you guys think hurts shops the most? Who would like to take this one? What is a good Go ahead, Jessica. >> I think that first off, you nailed all of the stop doings. This is going to be a quick slide, but ignoring comments and DMs. When you don't interact with

55:00 people, they 100% think that you're just a a bot that's constantly pushing things out. Engage with them on there, and then if you have the opportunity to say, "Send me a message, I'll send you my phone number and we can connect." That goes back to another slide about building trust. So, stop ignoring your clients. That's where your money's coming from. >> Yeah, I love it. I love it. All right, we're moving into the 7-day pilot plan. So, if you try to fix everything at once, you probably will not keep going, right? So, the better move is to pick one service, build one simple 7-day test run it. That's what we want. We want it to be practical. So, choose something that you already sell. Maybe it's tint, PPF, wrap, ceramic coating, audio accessories, whatever, leather, lifts, wheels, tires, or whatever your core service you want to focus on and list the customer questions. This is another one I really like. If If you know what the people are asking about, that's what you can make content on. Capture a transformation and some process like everybody talked about. Post one short video.

56:00 Share proof or a review. Invite the DMs or quote requests. And then look at what created conversations. And you can analyze it. You can see what worked. And you don't want to You don't The goal isn't perfection. The goal is to learn really more about your audience, what they respond to, and then find and build a repeatable pattern. Uh panel question, and I think I'm going to have to give this one to Hannah. If a shop only had a week to improve its social media, what would you tell them to focus on first? And what would you tell them to do? They only had a week. What would you tell? >> So glad that I got selected on this question. So, I think I think every post you put out needs to be one of three things. If you can make it be all three of them, you're a master of social media. These are the three key tips. Your post either need to look good, it needs to teach something, or you need to laugh. You need to be able to laugh about it. So, it needs to look good, learn something, or laugh. So, if you can I would say if it was me and I was starting my shop brand new today, I would pick like Jesse said, one service, and I would try and create content around those three things. Okay, what is

57:00 this? This is leather. Bottom enough. Boom, you learned something. Or maybe you bring another shop person in, y'all do a little funny video with it. Boom, there's your funny. And then you do your good videos, post, whatever. Boom, there's your look good, and you've already got three videos right there. That's what I would tell everybody is that if you need to hit one of those three key targets on every post you do, and you'll be good as gold. At least once. >> I love it. I love it. Thank you, guys. This is great. The quick Just a quick aside, if you enjoyed what you heard today and you're looking for some help uh you can contact us at Auto Style Marketing and we can help you turn that into a system. If you're looking for a strategy, you need some support, maybe you have nobody doing social media and you want people to help you just get started, we can do that. If you have an in-house team and you need a supplemental team with systems, we can help you there. Just let us know if there's something that you need and you can reach out and we'll help you. So, we're going to end with this, kind of wrap up and if there's any questions and I'll let Josh or Check out Robinson

58:00 Truck and Tire on Instagram. Thank me later. Okay, great, we will. There's a good tip. To wrap this up, the big idea is simple. You start with real work, show useful proof, answer real questions, give people one clear next step. So, the question I would leave everybody is this. So, what is one service question or customer objection you could we didn't even talk about that, but anything any one of those that your shop should turn into content next. Okay? So, you can use that to get to get a lot of content going. So, what final piece of advice would you give a restyling shop? So, this is for the panel, one last thing. And if anybody has questions, put them in the chat, please. But what final piece of advice would you give a restyling shop that wants social media to create more trust and more leads, but feels behind right now? They're feeling behind. A lot of people feel like, "Oh man, I'm so far behind. Other people are doing better." What would you give them for advice? And I'd like to hear from everybody. I'll start with Rachel. >> I would say just start. Just pick So,

59:00 pick one. Pick Instagram, pick Facebook, pick TikTok, whatever you feel comfortable with, just start and go out and get it today. It's you like everyone said, if you just post a story, make fun of yourself, you're going to flub up. It's Some of it's going to be terrible. Some of it's going to be epic, but you have to start somewhere. So, just pick one and make it a goal that this week you're going to do one post, whether it's a video or it's an image. Just start. Because if you don't, then you're just going to be sitting in the same spot you were a month from now, and somebody else got your business. >> Awesome. That's great. Jessica, you're up next. >> Engage with people. So, if I'm starting out and I'm nervous, I'm going to reach out to Jess and Rachel and say, "Hey, what can I do to improve?" But, once I see Rachel posting about something, I should like and comment and share. We talk about this on Seema Pro a whole lot. It really does help algorithms if you interact with other people, even if it's just a "Hey, good job." or

60:00 if you just constantly just like it, that's boring. Reshare it. It really isn't It's no sweat off your back. Reshare it. Show the support cuz everybody is a small local business that is starting somewhere that needs the support. And the hard part that you're going to learn, which it sticks with me all the time, people that are outside your network are going to support you more than the people inside your network. So, don't be let down on that. Just keep going. Like Rachel said, grab something, run with it, and go. But, realize everybody's at the same part that you are. Nobody's bigger and better. They've just done something that clicked and went viral, and you're going to get there. >> Awesome. Thank you. Very good. Hannah, how about you? >> So, that's how my theme is all the time. Social media is like a roulette wheel. You spin something, and maybe you post a video this week, and it just goes super viral. And the next week, you post a very similar video. It's got all the same qualities, and you get three views

61:00 on it. I think consistency is the most important thing. You keep going back to the table. You keep throwing your money down on something. You keep spinning the the roulette wheel, and learning from your mistakes, obviously, throughout the way. Consistency is key. Start yourself off with a goal that doesn't seem too unattainable. Say two or three posts a week, and then and then stick with that. Maybe grow it to four. maybe go it five the following week. That's consistency is the most important thing. >> That is awesome. That is great. And by the way, since real quick, since we had the cool share from I think Josh Orich, I'm I will show you guys. Here is the Robinson Truck and Tire that I found. I think this is the right one. Robinson Truck and Trailer Repair. I think this is the correct one. It's I see Josh following them. So, if I look down, I all of a sudden I see these two boys and I see them in a lot of the videos. You can see just even without watching the videos, I can tell there's a lot of personality to this channel. They got the kids on there, right? And I

62:00 what they're doing in the shop and they're selling merch, so very interesting. You can see these kids talking about this. Look at that. So, they're doing something. They're doing something to that's cute that gets attention, so that might be worth it. I want to thank my panelists. Thank you very much, Rachel, Hannah, and Jessica for being on today. Really appreciate all the wisdom and the great tips that you provided. Remember, if anybody has questions, you can send them to us afterward. I'm sure everybody here would be happy to answer your questions. And then you can contact us via email or our website autostallmarketing.com. And you can follow us all on social and I wouldn't be doing a service if I didn't say this. Rachel, Hannah, and Jessica, let everybody know where they can follow you or connect with you on social media. Rachel's up first. >> me, okay, you're going to go first, Rachel? Go right ahead. >> Yeah, Jessica's up first. Jessica's up first. >> You can go to Boston Truck and Van. You can follow us on LinkedIn. You can follow us on Instagram. Please go and like the posts. I'm sick of seeing the

63:00 same three people do it over and over. Go ahead and do that in small, tiny, little semapcc.com cuz Jesse and his team has done an excellent job and this is about restylers, right? So, go on there and look at some awesome builds from awesome restylers and get some industry news. >> Who's next? Rachel, go ahead. >> All right. For me, when it comes to following me, I'm always behind the scenes. So, my biggest thing would be follow Auto Salon Marketing because they're doing an epic job when it comes to restylers. You're on the webinar and I'm telling you, if you're not using them, you should. It's pretty great. >> Hannah, how about you? >> You can follow Auto Motion Customs and Mushroom Customs if you want to see some of the work that we do on the professional side. We try and keep those two really professional. This is what we do. Here's the work we do. And if you want to just see me and my life and like how I make sales for our small businesses, that's @hannahneel with four

64:00 L's because 1 2 3 were taken. So, @hannahneel, Facebook, Instagram, TikTok, YouTube shorts, all those fun things I'm on social media every single day. So, I'd love to chat with y'all. Just shoot me a DM. >> Great. And I will remind everybody that we have SEMA Pro has a Facebook group. If you're on Facebook, highly recommend you join that. We can get that link out in an email. Also, we have a Auto Salon Marketing has a restyler growth partner group that we're getting going and providing valuable content there. Those are good groups to join as well. Thank you, everybody, for being on today. Appreciate your time. And have a wonderful rest of your week. I'm signing out and I will not be doing any more video calls for the rest of the week or two because I am in Kauai and then I'll and I just don't want to be on any more than this. This was for fun. I just did this one cuz it was fun and it's still only 9:00 in the morning here. So, now I got to go to the beach. Bye. >> Bye. >> See you guys. Thank you. >> Thank you. >> Bye. Fun, Jessie. >> Thank you. Take care.