In this episode of the Ride-In-Style podcast, hosts Jesse Stoddard and Josh Poulson welcome Jay Ehret from Pickup Outfitters. Jay shares his inspiring journey from DJ to successful truck accessories business owner in Texas, revealing how he applied marketing and sales expertise to fuel his company’s growth. He discusses overcoming staffing and operational challenges, his involvement with SEMA, and the value of understanding every aspect of your business. This episode offers practical lessons on marketing, leadership, and the power of industry connections.