Ride In Style Podcast: Episode 44 with Grant Evans What happens when a Detroit car enthusiast turns down a comfortable corporate path to help grow his dad’s “tiny hobby business” out of a garage? You get Ecoological — one of the most recognizable names in truck restyling, known for products like Bumper Shells, Aerobox, and Gap Shield. In this episode of the Ride in Style Podcast, Grant Evans shares the story behind Ecoological’s rise from hand-trimming plastic parts in a garage to building OEM-quality truck accessories with industrial machinery, CNC manufacturing, and AI-assisted workflows. Along the way, the conversation covers family business dynamics, the future of truck personalization, fleet opportunities, SEMA trends, and why AI is becoming essential for aftermarket companies trying to scale intelligently. And yes — there’s also a debate involving a 2007 Chevy Cobalt SS and a 15-passenger Ford Transit van. https://www.youtube.com/watch?v=pdPu4FlvReM Ride In Style Podcast: Episode 44 with Grant Evans 00:00 Detroit Car Culture 01:07 Meet Grant Evans 01:35 Beard Banter 03:02 Eco Logical Brands 05:29 Detroit Roots Values 08:15 Joining Dad Startup 10:18 Breakthroughs Scaling 14:05 California Challenges 15:21 Future Personalization 17:31 Pro Shells Upgrades   18:18 Bumper Shell Makeovers 19:11 Aerobox Growth Plans 20:34 Family Business

Ride In Style Podcast: Episode 43 with Craig Metcalf For years, Kuat built a reputation in the cycling world with premium bike racks known for their clean industrial design, durability, and attention to detail. But now the company is making a serious push into the automotive aftermarket — especially truck racks, cargo management, and overlanding accessories. In this episode of the Ride in Style Podcast, Craig Metcalf joins Jesse Stoddard and Josh Poulson to talk about Kuat’s evolution from bike-focused brand to emerging force in the truck and off-road accessory market. The conversation covers rack innovation, SEMA growth, dealer relationships, environmental initiatives, and why the company believes design matters just as much as functionality. And yes — they finally settle how to pronounce “Kuat.” https://www.youtube.com/watch?v=4uU9im-PNhY Ride In Style Podcast: Episode 43 with Craig Metcalf 00:00 Rack Evolution Stories 00:57 Podcast Intro Guest 01:44 Kuat Origins Bike Racks 03:33 SEMA Groups Community 04:29 Truck Cab Rack Fitments 07:06 Craig Aftermarket Journey 09:36 Dirtbag Fork Mount 11:27 Why Trucks Growth     14:29 Brand Name Umlaut 15:30 Future Forest Initiative 18:36 Career Challenges Excitement 21:07 Ambassadors Events Program 23:27 Varial Cargo Box SEMA 25:26 Where To Follow Kuat 26:49 Outro Credits Banter

In this exciting episode of the Ride In Style Podcast, Jessica Crossman shares her journey from finance manager at Cadillac dealerships to a key player in the automotive aftermarket at Boston Truck and Van. Discover how she navigated industry changes, the importance of relationships in business, and her vision for the future of SEMA Pro. With insights on commercial upfits and the evolving landscape of restyling, Jessica’s passion and expertise shine through. Don’t miss her thoughts on empowering the next generation and the exciting projects happening at Boston Truck and Van! Tune in for an inspiring conversation!