The Ride-in-Style Podcast
Exploring the Frontiers of Automotive Aftermarket Accessories & Restyling
Dive deep into the world of automotive aftermarket accessories and restyling with the “Ride-in-Style Podcast.” Hosted by Jesse Stoddard, an esteemed expert in digital marketing and promotions, founder of AutoStyle Marketing, and co-hosted by the iconic Josh Poulson, Chair of SEMA Pro and the celebrated 2022-23 SEMA “Person of the Year.” As the owner of Auto Additions Inc. and the pioneering mind behind the Auto Accessories Configurator and Dealer & Restylers Connect Software Services, Josh brings unparalleled knowledge and a pulse on the latest industry trends.
But this isn’t just about us—it’s about YOU, the passionate restylers, innovative installers, and aftermarket aficionados. Whether you’re an industry veteran or just getting your feet wet, our podcast promises to deliver actionable insights, insider secrets, and a fresh perspective on the dynamic world of auto accessories and restyling. In every episode, we bring leading voices to trailblazing technologies and dissect the strategies that propel the industry forward.
Benefit from our combined expertise, strategic partnerships, and deep-rooted passion for all things automotive. If you’re looking to elevate your game, keep abreast of the latest developments, or simply share in our collective love for aftermarket accessories and restyling, the Ride-in-Style Podcast is your ultimate destination.
Join us as we gear up to inspire, inform, and drive the future of automotive restyling!
Episodes Articles & Show Notes

Ride-in-Style Podcast Episode 18 Brian Lounsberry of Midway Plus
In this episode of the Ride-In-Style podcast, hosts Jesse Stoddard and Josh Poulson chat with Brian Lounsbury of Midway Plus about transforming the automotive restyling industry through technology. Brian shares his path from hands-on restyling work to creating a B2B marketplace that connects manufacturers directly with buyers, simplifying sales and

Ride-in-Style Podcast Episode 16 Melanie White of Hellwig
In this episode of the Ride-In-Style podcast, hosts Jesse and Josh interview Melanie White, CEO of Hellwig Products. Their conversation covers Melanie’s journey from making cold calls to becoming CEO, the company’s family history and involvement in SEMA, the challenges they faced during the pandemic, how they approach customer service,

Ride-in-Style Podcast: Episode 15 Ralph Jorge Jr. of Specialty Automotive Treatments
In this episode, hosts Jesse and Josh invite Ralph George Jr. to discuss his experiences in the automotive industry. There’s coverage on his journey, challenges faced during the COVID-19 pandemic, progression from wholesale to retail and highest demand products. Ralph emphasizes the importance of customer care, treats listeners to interesting

Ride-in-Style Podcast: Episode 14 Zane Clark of SEMA
In this episode of the Ride-In-Style podcast, hosts Jesse and Josh sit down with Zane Clark, Vice President of SEMA, to discuss his journey from Prestige Products to leading within one of the industry’s most influential organizations. Zane shares insights on navigating change, fostering passion and adaptability, and the evolution

Ride-in-Style Podcast: Episode 13 Eric Holmes of Eastman
How to Thrive in the Evolving Realm of Automotive Restyling: A Discussion with Eric Holmes of Eastman Episode 15: Eric Holmes 00:00 Hot Takes 00:32 Introduction & Background Apple Podcasts Spotify Facebook Series YouTube Through the Looking Glass At the core of every efficient and innovative audio and video editing

Ride-in-Style Podcast: Episode 12 Henry & Courtney Pahlke of Top Coverage
https://youtu.be/W0T0zSC6Aqg?si=kEcD8tUIHOgdTK0s In a recent episode of the Ride-In-Style podcast, hosts Jesse Stoddard and Josh Poulson had the pleasure of interviewing Henry and Courtney Pahlke, the dynamic duo behind Top Coverage. This family-run business has been a pillar in the automotive restyling industry for decades, and their story is one of
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If you are in the aftermarket automotive industry, we want to hear your story. Contact us to see if you are a good fit for our show and to schedule a time.