Episode 5: Colby McLaughlin’s Interview
- 00:00 Hot Takes
- 00:58 Introduction & Background
- 16:08 Challenges & Triumphs
- 23:20 Evolution & Trends
- 33:47 Unique Selling Proposition & Memorable Moments
- 41:57 Business Strategies & Partnerships
- 46:15 Handling Challenges & Interactions
- 49:33 Advice & Forward-Thinking
- 54:39 Final Takeaways & Recommendations
Every car enthusiast dreams of having their vehicle mirror their character and lifestyle. That’s where automotive restyling comes into play, embodying a unique blend of art, passion, and mechanical innovation as such, I recently had the honor of sitting down with an industry pioneer, Coli McLaughlin of Trim Illusion.
A Meeting of Car Aficionados
Colby McLaughlin is the president and managing partner at Trim Illusion and Land-to-Sky Holdings, a SEMA board member, and chair of SEMA PRO. He joined us on our Ride-in-Style Podcast’s fifth episode, where we delved into his journey in the automotive restyling industry and his insight into its future trajectory.
Starting as a Benevolent Gearhead
As a young man who loved cars and sought innovation, Colby’s journey started with his passion for automotive design. His experience building prototypes for big automotive companies like Ford and Lincoln allowed him to understand the technicalities behind customizing vehicles. However, his venture into working directly with auto dealerships and customers helped him appreciate the true beauty of aftermarket customization – bringing a unique car vision to life.
Pre-eminent Innovations at Trim Illusion
One of the latest innovations at Trim Illusion was our “windowsill trim overlays.” We’ve successfully found a solution to the troublesome peeling often experienced when a car’s chrome trim is wrapped by making easy products to snap on and significantly reducing the time taken in the wrapping process.
Conquering Challenges
Within every industry, there are challenges to overcome. Our car restyling industry was no exception – we’ve had to contend with COVID-19 and the consequential supply chain issues, the shift towards electric vehicles, and changing consumer trends. However, we’ve grown and evolved in tandem with these shifts through adaptability and resilience.
Looking to the Future
As for the future of the auto restyling industry, the key to growth and development lies in innovation. Rather than focusing solely on electrification, the industry should encourage various other fuel alternatives and let market competition spur technological advancements.Â
Career Advice for Aspiring Restylers
Getting started in the industry might seem daunting for young, aspiring car restylers. Colby’s advice? Get involved with organizations like SEMA PRO. They have a wealth of experience and are more than willing to mentor new entrants into the industry. Also, start reading from an early stage – books give you an expert’s insight without accruing college debt!
In the ever-evolving world of automotive restyling, staying informed and adaptable are keys to making your mark. Connect with industry leaders, keep learning, and fuel your passion like Colby Mclaughlin did. Who knows? You might be the next trailblazer of the auto restyling universe.
