Ride-in-Style Podcast: Episode 27  Matt Harper & Neil Christensen of Nuvuglass

Ride-in-Style Podcast: Episode 27  Matt Harper & Neil Christensen of Nuvuglass

Ride-in-Style Podcast: Episode 27  Matt Harper & Neil Christensen of Nuvuglass

  • 00:00 – Introduction & Welcome
  • 02:05 – History of VU Auto Glass
  • 03:56 – Growth and Expansion
  • 07:23 – Challenges and Changes
  • 13:18 – Culture and Leadership
  • 16:48 – Future Goals and Strategies
  • 18:48 – Challenges in Acquisitions and Process Automation
  • 20:11 – Marketing Strategies and Business Growth
  • 21:40 – Navigating Insurance Claims
  • 27:25 – Industry Trade Shows and Networking
  • 29:58 – Future of the Auto Glass Industry
  • 32:10 – Conclusion and Contact Information

From Small-Town Shop to Southern Idaho’s AutoGlass Leader: The Story of New View AutoGlass

Family businesses often carry a special weight. They’re built on legacy, pride, and tradition. But they also face the challenge of adapting to new times without losing their soul. That’s precisely the journey of New View AutoGlass, a company that has been shaping Idaho’s glass industry since 1957—and today, with the leadership of Matt Harper and partner Neil Christensen, they’re turning that legacy into a growth powerhouse.

A Legacy Rooted in Hard Work

New View’s story begins with brothers Daryl and Wendell Harper, who left behind cattle ranching in Montana to open a glass and paint shop in Burley, Idaho. At that time, “glass and paint” went hand in hand, and their business quickly became a cornerstone of the community.

Over the years, the business passed through generations. Matt’s father took the reins in 1988, expanding operations and embracing new technologies. Later, the family added locations in Twin Falls and Pocatello, building out a strong presence in Southern Idaho.

But as the company grew, one area wasn’t getting the attention it deserved: auto glass.

Enter Neil Christensen: From Banker to Business Builder

Three years ago, Matt and his brother realized that the auto glass side of the business needed leadership. That’s when they brought in Neil Christensen. At the time, Neil was working at a bank—but banking was never his calling. His background was in small business ownership, marketing, and even an early stint fixing rock chips in college.

“I wasn’t a banker,” Neil laughs, recalling that chapter. “What I’ve really had is 25 years of small business experience, and that’s what I brought to the table.”

Neil didn’t just step in to manage a department—he transformed it. Within three years, New View AutoGlass has seen over 400% growth, followed by another projected 200% this year. By separating the auto glass business into its own company, creating clear processes, and building a culture of growth, Neil helped turn an overlooked department into a thriving enterprise.

Culture is Everything

One of the biggest hurdles wasn’t technical—it was cultural.

Matt remembers pushing his team to get out into the market, only to hear back, “Why is it so important for us to grow?” That moment was a wake-up call. Some employees preferred the comfort of a small shop and resisted change.

That mindset had to shift. Neil and Matt made tough calls, rebuilding the team from the ground up. Today, the culture is entirely different. “Every one of our employees enjoys coming to work,” Matt says. “They’re motivated, they want to grow, and we all feel like we’re part of something bigger.”

Neil adds, “The reward for me is watching people grow. Seeing someone come in with no auto glass experience and, 18 months later, lead a team—that’s what drives me.”

Innovation and Growth in a Competitive Industry

Auto glass may not sound glamorous, but it’s evolving fast. With modern vehicles packed with advanced driver-assistance systems, replacing a windshield now requires high-tech calibration. That’s where New View sets itself apart—combining skilled technicians with streamlined processes and technology adoption.

They’ve also been strategic about growth. Over the past three years, Neil has led acquisitions in every market they serve, accelerating expansion and making New View AutoGlass the largest independent auto glass company in Southern Idaho.

And they’re not stopping there. The next frontier? Boise and the Treasure Valley, home to most of Idaho’s population. “Once we’re in Boise,” Neil says confidently, “it’s going to explode.”

Looking Ahead

What keeps this team moving forward is a mix of ambition and grounded values. For Matt, it’s about carrying forward a third-generation family business without becoming stagnant. For Neil, it’s about building teams, creating opportunity, and never settling for “good enough.”

“We’ve got a magic number in mind for growth,” Neil shares. “It’ll take us five years to get there, but when we do, we’ll just keep going. That’s what excites me—the growth, the people, and the future of what we’re building.”

Where to Find Them

For anyone in Southern Idaho, New View AutoGlass has become the name to trust for windshield repair, replacement, recalibration, tint, and more. You can get a quote directly through their website at nuvuglass.com.

Jesse Stoddard: Hey, welcome to another episode of the Ride and Style podcast. I’m Jesse Stoddard with my co-host Josh Pollson. And today we have a couple of really awesome guests. We have Neil Christensen and Matt Harper from New View, Autoglass. It is VU and U. VU.

Matt Harper: Yeah. Yeah.

Matt Harper: Grandpa didn’t know how to spell it.

Jesse Stoddard: So, yeah.

Josh Poulson: New view…

Josh Poulson: but yeah they’re like are you guys into voodoo or do you guys do automotive?

Matt Harper: It was a popular thing in the 50s. and there’s quite a few new views and there was a motor view drive in. So I think it was a popular thing to do back in the 50s. Spell it that way. Yep.

Jesse Stoddard: And you guys are Idaho’s autoglass service experts. And you also do some other things that are kind of like personalization, customization a little bit, right? Are you doing some of those services? clear bra, all that kind of thing.

00:05:00

Neil Christensen: Yeah. Mhm.

Neil Christensen: That’s Yeah, So, we have three locations in southern Idaho. Burley, Twin Falls,  And our Pocutello shop does tint and clear bra. Yep.

Josh Poulson: Nice. …

Jesse Stoddard: Cool.

Josh Poulson: how So,…

Jesse Stoddard: Yeah. Tell us a little bit about your go.

Josh Poulson: are you guys related? Yeah.

Matt Harper: No. …

Matt Harper: that’s kind of an interesting story. and if we can jump in kind of where New View started in 1957 with my grandpa, Daryl Harper and he had his brother Wendell. And so they started this glass and paint shop. I think before then they were hurting cattle or something like that. They cattle but they were starving. I think they were in Montana decided to move to southern Idaho and start a glass and paint. And that was pretty common I think for glass and paint to be handinand back then. they worked together till about 1973 1974 and then they split.

Matt Harper: his brother Window went to Twin Falls and started a glass company and then my grandpa Daryl, he stayed in Burley and built his shop and they did everything from residential glass and Autoglass has always kind of been part of what we do. and then 1988 my dad purchased the company and he grew it exponentially after getting that and it was actually the time when they were switching over to computers and that’s when my grandpa was just like I don’t want any of this technology stuff. I’ve had enough. And so he was out.

Matt Harper: And then fast forward to 2001 is when we opened our shop in Twin Falls.

Josh Poulson: Yeah.  Get some computers. Yeah.

Jesse Stoddard: All right. Oops.

Matt Harper: And then about 7 years ago we opened a shop in Pocutello and they were always full service glass shops had autoglass residential and commercial. about four years ago we switched our point of sale software and that’s when my dad said’m out. So, I don’t think we did that on purpose, but if you want to get rid of a partner, I guess just, especially if they’re older, just get a new, point of sale software and then they take themselves out. and then about 3 years ago, we were watching we’re looking at our business and we had grown, quite a bit, but we had this autoglass section that just didn’t get the attention that it needed. It had a lot more potential. but we had so much going on.

Matt Harper: My brother focuses a lot on the commercial side of our glass business and I’ve always focused more on the residential and I probably had a little more freedom to do other things, but we still autoglass was just this department that it was steady and it was doing stuff, but we knew it needed more potential. And so, we had worked with Neil in the past with other businesses. My brother approaches me and says, “Hey, Neil is currently working at a bank.” And he goes,…

Neil Christensen: Mhm.  H. Yeah.

Matt Harper: “Nil’s not a banker.” what do you think about going to talk to him about bringing him over to Autoglass and that was kind of funny story. My brother was actually headed off on a two-e trip. And so, he calls and talks to Neil and says, “Hey, what do you think about this Think about it and talk to me. I’ll get back in the country in two weeks.”

Matt Harper: And so Neil got a stew on that for a couple weeks. and finally came back and it’s been up almost It’ll be three years next month. Is that right? and since then it’s been a completely different business. I mean it’s been great. we’ve grown a lot. So Neil’s been a great addition to that and that’s where he came in was bought in and became a partner on the autoglass side. We still have the residential commercial side which is still consumes a lot of our time and Neil’s focus is mostly with autoglass and that’s where we’ve seen a ton of growth lately.

Jesse Stoddard: It’s cool.

Josh Poulson: So you guys do commercial like windows on buildings, anything with glass doors,…

Matt Harper: Yeah. Banks, schools. Yeah.

Josh Poulson: 

Josh Poulson: everything like that. so the automotive though is it just windshields obviously and side windows and a lot of people are you guys mobile do you have mobile bands doing it? Yeah.

Neil Christensen: Yeah. …

Neil Christensen: we’ll do we’ll do calibrations. So, all the lane departure warning and the sensors in your car, we have the capability to get those taken care of as well. And then, as we discussed earlier, tint and clear brown are one location and we’ll put accessories on every once in a while.

Neil Christensen: We don’t do a ton of that anymore. but it’s mostly autoglass and recalibrations that’s how we make our money right there.

Jesse Stoddard: Do you do sunroof?

Matt Harper: And Mhm.

00:10:00

Jesse Stoddard: Sound or repair also.

Josh Poulson: Gotcha.

Neil Christensen:

Jesse Stoddard: Or is it

Neil Christensen: you can’t really sunroofs when they break, they’re done. So, we’re putting a new sunroof in every time. but yeah, we repair replace sunroofs. Yes, we do.

Matt Harper: And to clarify, we actually separated Autoglass from the other business. So we’ve got New View Glass,…

Matt Harper: which is a residential commercial, and then we have New View Auto Glass, which is its own standalone company. So we’ve separated those two just to simplify things.

Matt Harper: And it’s also been a benefit because even though we started in 57, we’re coming up on almost 70 years. A lot of people don’t know how diverse we are. And so it was good for branding to come out with a different logo and market that specifically.

Matt Harper: And I think that’s been a big help as well.

Jesse Stoddard: How do you guys…

Neil Christensen: So in the test.

Jesse Stoddard: how do you guys work together? how do you divide and conquer in terms of responsibilities and stuff because you guys seem like you’re both pretty gung-ho and…

Jesse Stoddard: leadership oriented.

Neil Christensen: So, I just stay out of Matt’s way and then we’re good.

Matt Harper: whatever. No,…

Matt Harper: Neil is this the president of the autoglass. he makes all the decisions and we sit as a kind of an advisory board and we help him where we can but really I mean we got to give all the praise to Neil.

Jesse Stoddard: Nice.

Matt Harper: He’s really driving this ship specifically on the autogos side.

Matt Harper: Perfect.

Josh Poulson: How different is the bank business from the auto glass business.

Neil Christensen: So we no,…

Josh Poulson: Neil, I mean, you’re in banking and then you’re like, I’m going to get into car. Was that a big jump? I mean,

Neil Christensen: not for me. So banking I was only there for six months. It was really just a transition to something better. my background I started with an autoglass company almost 25 years ago in Utah going to college. I fixed rock chips in a Jifilube for a company called Techniclass in Utah and then I moved up and did their marketing for them. Graduated from college. Decided I didn’t want to be in the autoglass industry. who’d want to do that? So from there I got into insurance.

Neil Christensen:

Matt Harper: It’s

Neil Christensen: bought a couple agencies, sold them later. got into home remodeling, kitchen and bath remodeling. did some business consulting and payroll and risk management. So, I’ve got a lot of diverse small business experience is what I’ve got. So, …

Neil Christensen: and that’s how we’ve grown it based on the experience that I’ve had with all the different small business experience that I’ve had in the past. So …

Jesse Stoddard: I got a question for you,…

Jesse Stoddard: Neil, especially or both of you. looking back, what would you tell your younger self? what would you tell if you knew what you knew now, right?

Neil Christensen: I’d say gosh,…

Josh Poulson: Yeah, no doubt.

Neil Christensen: be patient and find a better routine, especially For me right now, things are working even better. Just a good morning routine. take the time to get yourself in shape and…

Neil Christensen: and also buy Bitcoin when it’s less than a dollar 20 years ago. that’s another put bucks in there and then you’ll be set for life.

Matt Harper: I would say find a nail earlier…

Matt Harper: because I think we wasted a lot of time. no, but really I think not being afraid to make changes is because we had a functioning business and it was going I mean, it was always kind of a pretty solid profit center, really steady, but we had good technicians, but we didn’t have the culture that we needed.

Matt Harper: And it was hard because how do you make this shift and get rid of someone who’s a good tech, really good with customers, but maybe not as good internally as what we needed, and not looking for the growth that we needed. We didn’t have anyone to focus on it. And so, it was kind of a scary leap a little bit when you first said, “Okay, we’re going to bring a partner on and it’s already a kind of a smaller department and how is this going to work?” But making that leap and not being afraid of changing I mean that’s the best decision we could have made and now looking back it’s a brainer but at the time was you get a little bit stuck in your ways and comfortable with the people you have…

Josh Poulson: Yeah. Hey.

Matt Harper: because man they could do the job it was low maintenance I didn’t have to do much with it but at the same time it wasn’t growing and because it was low maintenance I didn’t have to do anything with it so it was

Matt Harper: just staying flat. And so making that change was huge.

Neil Christensen: And we’ve definitely had a lot of changes.

Neil Christensen: Just to give you an example of growth just in the first so we ended last year at 400% growth over when I started just about three years ago we’ll end this year growing another 200% and a lot of that’s been processes procedures and acquisitions I focused a lot on that we’ve made an acquisition in every market that we’ve been in and that has definitely  Accelerated our growth quite a bit.

00:15:00

Josh Poulson: No, that’s huge. I mean, listen, anytime you can grow organically and through acquisition,…

Josh Poulson: I mean, it helps, make you a little bit stronger. I mean, kudos also to you, Matt. I mean, a lot of I love what you said there about taking a risk because listen, this is a big family business, right? You and your brother. I mean,…

Matt Harper: Yeah, third generation.

Josh Poulson: it’s third generation and you know what they say, I mean, first generation starts a second.

Matt Harper: Usually the third generation screws it up.

Josh Poulson: Yeah. Second generation enjoys it, third generation destroys it.

Josh Poulson: But, look at staying strutddy and willing to take chances. I think a lot of people, we know in this industry, there’s a lot of family businesses, …

Matt Harper: Mhm. I’m for sure.

Josh Poulson: that go from first to second to third. I don’t know of anybody more than third, kudos to you guys. But, yeah, you can’t be afraid of change. You got to stay up with the times.

Neil Christensen: That’s Go ahead, Matt.

Josh Poulson: What are some other things you’ve had to do over the years? I mean, you mentioned you brought on a new computer software,…

Josh Poulson: but what are some other things besides the culture? how did you guys figure out that you needed a culture change? Was it just personalities? Was it unwillingness to you guys were trying to pull and everybody else is trying to not push

Matt Harper: Yeah, I think Go ahead.

Matt Harper: I remember having a conversation with one of my guys and I was pushing to we got to get out there. We got to talk to these people. we’ve got to go find some more accounts. And he looked at me, he goes, “Why is it so important for us to grow?” And I was really shocked what does that question even come from? Because who doesn’t have that in mind to grow?

Matt Harper: But this individual that was working for us, he liked the small shop and he liked the size he was and he literally legitimately did not want to see us grow because it was going to take away from this small mom and pop to this the big corporate whatever. and I kind of realized it then is like that we’ve got this disconnect here and we need to change that culture and this idea that we can still maintain a good culture and a family run business at least that fill of it and still grow at the same time.

Matt Harper: And we were just talking with Neil and the culture that we have now, every one of our employees enjoys coming to work and I enjoy working with them and I enjoy talking to them and it’s just a completely different feel of what our organization has become because we’ve focused on the culture, focused on making everyone feel like they’re part of the team and they all want to grow.  we are all motivated and unfortunately it took us really kind of changing over some of our employees and trying to find new leadership. But we’ve seen the fruits of it for sure.

Josh Poulson: Neil, anything to add to that?

Josh Poulson: What were some glaring things when you got into the business? I mean, you come from a lot of different businesses. Matt’s got this family business. Was that hard to say, “Hey, Matt, that guy has been with you for 20 years. He’s a bad apple.

Neil Christensen: It was hard and…

Neil Christensen: and honestly, unfortunately, we’ve had to do 100% turnover since I’ve been here. but we’re, 400% better than we were then, just making those little changes and just making that culture change. That’s really been probably one of the most difficult things that I’ve had to do is to build a culture from scratch to a growth and acceptance culture instead of, just a stagnant culture Matt was just explaining.

Neil Christensen: But the team that I have now, I mean, we’ve gone from two employees to 16 to 20 here in the next, I don’t know, six weeks or so. But every one of them when I say, “Hey, here are our goals. Let’s get to it.” And everyone, as a team, they want to get there. And it’s fun to watch all of them and how far they’ve developed and come along with us. And I’m just so excited to see what they’re going to look like and how far they can go just, next year or the year after that. So that’s really exciting.

Neil Christensen: That’s the big reward for me is to people develop from coming in and not knowing anything about autoglass and then becoming a leader 18 months later and leading a team and growing. it’s  A lot of fun.

00:20:00

Matt Harper: Sometimes I think we can get really caught up in working just in the business and…

Matt Harper: not on the business. and when we got to a certain size, I mean, I think together between our two companies, we’re sitting about 70 employees. And at a certain point, you just get spread too thin. And you need to have more management, you need to have more leadership and to be able to work on the business.

Matt Harper: And I think the big change is we were working on these other departments but autoglass was like this one area that we just didn’t have the bandwidth to work on it and that’s I think the big change and ve also with our other businesses got more people to step up into leadership roles. and that’s also a generational shift between my dad who was a little bit more of a micromanager to us that we want to empower our people and let them go And it’s I mean, with a goal of being at 600% by the end of this year. And I think we’re going to hit it. I mean, I don’t have much doubt that we’re going to hit that number if not surpass it.

Matt Harper: So it’s one of the most important things I think someone can do and focus on their business and work on it, not just in it. So we subscribe to the Myth method. If you guys are familiar with Myth and that’s really something they drive in. we were technicians in a lot of ways. You got technicians, managers, and entrepreneurs. and we’d get stuck somewhere between technicians and…

Matt Harper: managers, but really being able to move up to that next level where we could focus on it it’s completely changing both of our businesses in that sense.

Jesse Stoddard: I was curious…

Jesse Stoddard: if you guys could talk about what sets you apart from your competitors. How do you stay competitive as things change and progress? I’m sure in the different areas You’ve got others that would love to steal business from you.

Matt Harper: Sorry. Excellent.

Neil Christensen: Yeah, definitely.

Neil Christensen: So, one thing that I’ve noticed, so we’ve done four acquisitions or soon to be four acquisitions over the past three years, and every time I walk into a business, they don’t have any processes. they don’t automate anything. not that I have a ton of AI working for me yet, but when I can adopt it and figure things out, we certainly will. but just automating processes and spending time building a simpler or a better process so that we can move on and take more orders and help that technician do a better install and all that kind of stuff. just having a better process is really…

Matt Harper: Six.

Neil Christensen: what sets us apart from others in the autoglass industry. I mean, you got the big dog, Safe Light out there. and then other than that, we’re just a bunch of independents that are mom and pops, and that’s a great way to have the economy and…

Neil Christensen: and local competitors. But when I can build a better mousetrap than the guy next to me, it helps the business come to us.

Jesse Stoddard: and where do you guys get most of your business?

Jesse Stoddard: Where’s it coming from? Is it referrals still? Is it you do a lot of marketing or is it a combination of everything?

Neil Christensen: It’s everything.

Neil Christensen: I’ve got a full-time sales rep out we focus a lot on fleet accounts. So, the plumbers, the HVAC’s that have, 10, 20, 30 trucks, we want them to come to us.  the sign companies, all those little small companies that are just like us. We want them to come to us and experience the better service and the better experience that we have here than the shop down the street. we focus a lot on insurance agents, too. he’ll go visit insurance offices and, make sure they know that we’re around. and we do, work for dealerships as well.

Neil Christensen: and a lot of cash. we’ve got a pretty good website. honestly, I think I’m the only independent company in Idaho that has a website you can quote off of and actually schedule something. which I mean, innovative, but it isn’t really, it just isn’t in our industry.  So just to be able to do that we spend a lot of online ad spend on online sorry and also my guy going out.

00:25:00

Neil Christensen: So, just do everything we can to hit all those buttons.

Josh Poulson: I was going to ask you about the insurance…

Josh Poulson: because it seems like there’s a lot of myths out there for  people on the insurance company. It’s like, do I put it under insurance? But now, as expensive as GL front windshields are becoming, right, with all the ADAS technology and the calibration that needs and everything like that, are you guys seeing a shift in that business where it’s more insurance work and you need to be embedded with the insurance companies? Do you guys work with all the insurance companies directly?

Neil Christensen: Yep. We work with all of them. So, the insurance industry and glass industry is interesting. they all use thirdparty administrators to administer their claims.

Neil Christensen: So, Safeflight owns a third party administrator called Safeflight Solutions and they administer more than 90% of all the claims in the country. so if you have a traveler’s insurance policy or an Allstate or a Farmers, when you call your glass claim in, you’re talking to a Safe Light rep and the likelihood of them saying, “Hey, we’ve got a Safe Light shop just down the street from you and…

Josh Poulson: Yeah.

Neil Christensen: scheduling it there is very high.” So, it’s hard to steering illegal, show telling them to go to their own shop.

Neil Christensen: So, we have to do our best to make sure that we get the customer to have that experience and we’re there to help them experience where to send the work to us, not to the big guy down the street. but really there’s two third party administrators out there.

Matt Harper: That’s Yeah.

Neil Christensen: Almost all but one insurance company uses Safe Light. The one that does an estate farm, they use a company called Lynx. but there’s not a ton of steering on that side, but on the safe flight side there can be and sometimes that’s hard to navigate and my customer service reps are really good at helping the customer navigate that so that we get the job and not somebody else. So that answer your question.

Josh Poulson: So I was going to That was my Yeah.

Josh Poulson: No, that and I was going to maybe a follow-up to that is so if let’s say I have a broken windshield and I come to you guys can walk me through and maybe even assist getting it through the insurance company so that way I can get the work done at you versus if I just call like you said, they’re going to direct me to where they want to direct me.

Neil Christensen: That’s correct. That’s correct. Yes. Yeah.

Matt Harper: a lot of times our CSRs will offer that to that help while they’re right there in the shop. So, you know what? You got 5 minutes. Let’s call them right now and let’s just go through it together because people aren’t making these claims every single day and so they don’t necessarily know that practice. A lot of the insurance agents don’t want to go through that hassle. So, if we can be that assistance, then that makes everything just easier.  We really want to take out the friction of the whole process and make it just seamless and easy and like I said with the cost of calibrations and everything that’s coming more and more people are if they don’t have glass coverage and a lower deductible they need to get it because it’s definitely way more expensive than it used to be. I remember when I was getting trained on this stuff they were talking about tail lights of a

Matt Harper: was a 150 and at the time it was some crazy number like 2500 buck or three grand or something because all the sensors that are in those lights. Now we don’t mess with any of that stuff but you’re just seeing that all the parts of vehicles are getting way more expensive because of these sensors and so deductibles and…

Matt Harper: using insurance is going to become way more important moving forward because it’s becoming a standard but it’s also making these vehicles way more safe. it saved me from an accident.

Neil Christensen: Mhm.

Josh Poulson: And …

Matt Harper: I look somewhere in the

Josh Poulson: we lost Matt for a second.

Neil Christensen: Looks like he’s gone.

Josh Poulson: Let me ask you a question, on the insurance work. so is it standardized? I mean, is there one I mean, let’s say whatever vehicle I have, does each insurance company kind of beat you up and try to negotiate a price?

Josh Poulson: Is it standard across all the insurance companies or is it farmers here’s what they’ll pay for a windshield, here’s what State Farm will pay for a windshield, here’s what everybody else or is it kind of a I mean, I’m curious about the industry as a total

Neil Christensen: Yeah. …

Neil Christensen: good question.

Josh Poulson: Okay.

Neil Christensen: Each insurance company has they have their own rates. Now, they’re similar but they all have their own published rates. so when I sign up with Safe Light because that’s where everybody gets their claims processed, I have to accept their rates and farmers will tell them, okay, we are going to pay in this market X amount for that windshield and for that calibration. State Farm is going to pay, All state a different one. Travelers, they’re all a little bit different. Like I said, similar.

00:30:00

Neil Christensen: Some pay a little bit less, but yeah, they all have unique rates. And it also depends on where we’re located. if I have a shop in a more rural location, insurance companies tend to pay more for a job there than they would in a more metro area. So, rates are typically less in a metro area than more rural.

Josh Poulson: Yeah. And…

Neil Christensen: So, fortunately, Idaho is, pretty rural, at least where I’m at. So, …

Jesse Stoddard: Such an exciting name. Wow.

Josh Poulson: what trade shows do you go to SEMA?

Neil Christensen: yes, all of them. Yeah, we do.

Josh Poulson: You probably don’t go to NTA? what’s the windshield? Do they have a specific trade show?

Neil Christensen: It’s called the Autoglass Safety Council, AGSC. It is so exciting. Yeah. And we’ve got Olympics…

Josh Poulson: Yeah.

Neil Christensen: where you can go and install a windshield. There’s people that compete. there’s a I think a 10 or $15,000 prize for the winner. we’ve got rock ship repair Olympics. We’ve got recalibration Olympics. this year they’re going to have CSR Olympics as well.

Josh Poulson: The auto glass should it be represented?

Neil Christensen: So all kinds of things for the industry. So yeah, we do that. SEMA, I think we’re going this year, right, Matt? he seems to think we are.

Matt Harper: Yep.

Neil Christensen: So we’re going

Matt Harper: Yeah. I’ve been to SEMA really only one other time. because autoglass is not represented it as much. You see a little bit in there and some of the tinting in there but it’s not probably represented as much. But SEMA is a really cool convention to go to. I mean,…

Matt Harper: it’s by far the most fun to go to. 13 miles on the first day. Yeah. Yeah. I’d love this. Yeah. It’s just probably not as much as some of the other other areas.

Neil Christensen: It is.

Neil Christensen: Yeah. Yeah.

Josh Poulson: Okay.

Matt Harper: Yeah. Yeah.

Josh Poulson: It’s in the body shop area,…

Neil Christensen: This the Yeah.

Josh Poulson: right? Probably.

Neil Christensen: Yeah. the vendors that go to the AGSC most of them go to SEMA as well. So,

Josh Poulson: Okay.

Matt Harper: Yeah. But yeah,…

Josh Poulson: Okay. Gotcha.

Matt Harper: we are going to go this year. I hope to have an old pickup that’s down there at SEMA it’s been a long project,…

Matt Harper: but it’s supposed to be finished this year. So, okay.

Josh Poulson: Very good. Yeah.

Jesse Stoddard: you’ll have to come and…

Jesse Stoddard: visit where the professional restylers organization pro cupup challenge something Josh and I are involved in. It’s kind of a fun deal. We have six contestants or more and they do They take a regular everyday car. It’s not some crazy build that nobody can afford and they do, accessorizing on it and see what we can do with something that would be right off a lot or…

Matt Harper: So, I was watching some videos on that.

Jesse Stoddard: something. It’s pretty fun.

Matt Harper: So that does look pretty cool. Done.

Josh Poulson: Yeah. Yeah.

Josh Poulson: Come visit us and then we’ll also take you to a few parties.

Jesse Stoddard: That too.

Jesse Stoddard: I have another question. Where do you guys think the industry is going and what kind of you already mentioned a few things, but what other changes do you see happen? and how are you guys going to respond to that?

Neil Christensen: more technology that’s…

Neil Christensen: where it’s going. We’ve already seen that the more automated and more self-driving the vehicles are, that’s where we’re headed.  So, fortunately for us, glass is still glass and it’s going to break when it gets hit by a rock. will these advanced, self-driving cars be able to avoid rocks? Probably Hopefully not. So, that way we still stay in business. But, the more technology that there is, the more that we have to adapt to try to, recalibrate and figure out, how to get that vehicle back on the road.

Neil Christensen: So, we’re definitely going to innovate and keep changing as the industry does. So, we’ll do our best to keep up.

Josh Poulson: Have you ever thought about hiring somebody just to go around and…

Josh Poulson: break windshields? You’re on record.

Matt Harper: That’s kind of funny.

Neil Christensen: We give slingshots away.

Matt Harper: So, yeah,…

Neil Christensen: So, We just want to keep growing.

Matt Harper: we’ve got logo slingshots that we hand out at trade shows and stuff.

Jesse Stoddard: That’s great. What are you guys most excited about?  right now. What’s the vision for the future of your company? you’ve already grown something amazing but what’s  Next.

Josh Poulson: I can guarantee I’ll stay in business, right?

Jesse Stoddard: 

Neil Christensen: Keep growing and I don’t know. I’ve got a magic number in my head and I think it’s going to take us at least five years to get there and when we do that I don’t know. We’ll probably keep growing. I don’t like to just stop and rest on my laurels. I’ll keep going. But, watching the growth and as I mentioned before, watching the people that I have in this organization grow with me and,…

00:35:00

Jesse Stoddard: Cool.

Neil Christensen: watch their roles change and how much they grow in life and their families and in leadership and helping us get to that goal. that’s what I’m excited about.

Josh Poulson: That’s awesome.

Josh Poulson: Man, It’s awesome to have you guys on. Thank you so much for joining us. I mean, we don’t get to talk to a lot of, glass guys. So, it’s exciting to get a different part of the industry. And I mean, kudos to you, Matt, your brother, for being third generation, staying strong, not only planting the flag, growing So, good for you. And Neil, congrats on everything you’re doing on the auto side.

Matt Harper: Absolutely.

Josh Poulson: And, yeah, for If you’re at SEMA, let look us up because we’ll definitely get to hang out and introduce you to some people and round out the industry.

Neil Christensen: Yeah.

Josh Poulson: And it’s always good to network.

Jesse Stoddard: Yeah. …

Jesse Stoddard: tell everybody how they can get a hold of you or, where do you want them to go to find out more information, your website, that kind of thing with a hyphen.

Neil Christensen: What website? new viewautoglass.com. Nuvua autoglass.com. No, no hyphen. No, not on the website anyway.

Jesse Stoddard: Not in the Yeah.

Josh Poulson: No fight.

Neil Christensen: No. in our name,…

Jesse Stoddard: Not on the Are you trying to get outside Idaho?

Neil Christensen: yes, but not on the website. Just nuvautoglass.com. go find us get a quote. But if you’re not in Idaho, it’ll give you an error because we only service Idaho zip code. and…

Jesse Stoddard: Are you going to franchise? What about that side of it?

Neil Christensen: no franchising.

Jesse Stoddard: further.

Neil Christensen: I don’t see franchising in the cards. we’re doing well enough growing without franchising that I don’t see the need to do that.  But my goal, so we’re the largest auto glass company in southern Idaho. we move more glass than anybody else. Independent, the big nationwide company, they move more than us, but as far as independent shop, we do more glass in southern Idaho. My goal is to make New View Autoglass a household name in Idaho.

Neil Christensen: One market that we haven’t conquered yet is the Treasure Valley or Boisey market. That’s where, threequarters of Idahoans live. So, I have not there yet, but when we get there, it’ll explode more. And what I mean, once we get that, then Who take it nationwide. That’d be awesome. that would be fun. It’d be a lot of fun to do that.

Jesse Stoddard: That’s awesome.

Neil Christensen: Okay,…

Jesse Stoddard: That’s thank you guys for your time today. Really appreciate it. And this was a really good interview. we look forward to hearing more and we’ll follow up at some point. Let you know when we’ve got everything ready to go. And thanks again.

Matt Harper: Yeah. Thanks,…

Neil Christensen: thanks guys.

Matt Harper: Cool.

Jesse Stoddard: All Cool. So, that was it. And we’ll follow up with you, Matt. let you know when this Send some links and things and you can share it and we’ll stay in touch, too. All right.

Matt Harper: Yeah, that’d be great.

Josh Poulson: Yeah. Awesome, Matt. Thanks again for your time, brother. Yeah.

Matt Harper: Okay, maybe see SEMA.

Josh Poulson: Looking forward to it.

Jesse Stoddard: Take care. Bye.

Josh Poulson: See you, Jesse.

Matt Harper: See you.

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