
How the SEMA PRO Events at the SEMA Show 2025 Can Transform Your Restyler Business (and Why You Should Be There)
If you’re a restyler, shop owner, installer, or otherwise in the vehicle accessory/custom restyling world, this year’s SEMA Show powered by PRO should be your

The New AI-Powered SEO & GEO Formula for Automotive Restylers in 2025
The New AI-Powered SEO & GEO Formula for Automotive Restylers in 2025 By Jesse Stoddard, AutoStyle Marketing The world of search is changing fast—and if

Ride-in-Style Podcast: Episode 23 Wade Becher & Christopher Gough of Wicked Wraps
In this episode of the Ride-In-Style podcast, hosts Jesse Stoddard and Josh Poulson chat with Christopher Goff and Wade Becher of Wicked Wraps. They discuss their unique backgrounds, early inspirations, and how Wicked Wraps became known for its custom designs, full-fleet wraps, and innovations like Wicked Wash. The conversation covers industry trends in PPF and wrap technology, leadership’s impact on workflow, and their commitment to community. Tune in for insights, inspiration, and the story behind one of the most creative teams in automotive restyling.

Ride-in-Style Podcast: Episode 22 Mike Gherardi of Auto Image
In this episode of the Ride-In-Style podcast, hosts Jesse Stoddard and Josh Poulson chat with Mike Gherardi of Auto Image about the evolution of the aftermarket automotive industry. Mike reflects on his journey from working on trim and spoilers to building a thriving multi-location business, sharing insights on the shift from gas engines, the growing role of PPF, and the value of strong dealer partnerships. He also discusses adapting to industry changes, lessons in customer service, and what’s next for automotive restyling.

Ride-in-Style Podcast: Episode 21 Kathryn Reinhardt of Hemmings
In this episode of the Ride-In-Style podcast, hosts Jesse Stoddard and Josh Poulson talk with Kathryn Reinhardt of Hemmings about her journey as a woman in the automotive industry. Kathryn shares how she’s navigated challenges, built success through community and volunteering with SEMA, and embraced innovation in a changing market. From the rise of EVs to inspiring events like the Rebel Rally, this conversation highlights leadership, passion, and the power of inclusion driving the industry forward.

Ride-in-Style Podcast: Episode 20 Tim Martin of Aftermarket Advisors
In this episode of the Ride-In-Style podcast, hosts Jesse Stoddard and Josh Poulson talk with Tim Martin, retired industry leader and former K&N Engineering executive, about his remarkable career and lasting impact on the automotive aftermarket. From his start as a Navy engineer to his leadership roles and volunteer work with SEMA, Tim shares insights on innovation, mentorship, and adapting to industry changes—including the rise of electric vehicles. He also offers valuable advice for newcomers and reflects on how collaboration continues to drive the future of automotive restyling.
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