
Ride-in-Style Podcast Episode 18 Brian Lounsberry of Midway Plus
In this episode of the Ride-In-Style podcast, hosts Jesse Stoddard and Josh Poulson chat with Brian Lounsbury of Midway Plus about transforming the automotive restyling industry through technology. Brian shares his path from hands-on restyling work to creating a B2B marketplace that connects manufacturers directly with buyers, simplifying sales and inventory management. He opens up about the challenges of introducing innovation to a traditional industry, his entrepreneurial drive, and his vision for the future of parts distribution—plus a few entertaining stories that reveal the humor and heart behind his journey.

Ride-in-Style Podcast Episode 16 Melanie White of Hellwig
In this episode of the Ride-In-Style podcast, hosts Jesse and Josh interview Melanie White, CEO of Hellwig Products. Their conversation covers Melanie’s journey from making cold calls to becoming CEO, the company’s family history and involvement in SEMA, the challenges they faced during the pandemic, how they approach customer service, maintaining the company’s quality standards and legacy, and Hellwig’s broad set of products. Melanie also shares her experience as a volunteer and part of SEMA’s board of directors and her vision for the future of both Hellwig Products and the industry in general.

The Road Ahead: What 2025 SEMA Reports Reveal About the Future for Restylers
June 27, 2025 As an aftermarket automotive restyler or accessories installer, staying ahead of industry trends isn’t optional—it’s essential. Fortunately, the latest SEMA Market Report

The AI-Driven Shakeup in Automotive Restyling: Adapt or Get Left Behind
Imagine a truck owner asking Siri or ChatGPT, “Who’s the best shop to wrap my F-150 near me?” If you’re an aftermarket restyler, will your

Ride-in-Style Podcast: Episode 15 Ralph Jorge Jr. of Specialty Automotive Treatments
In this episode, hosts Jesse and Josh invite Ralph George Jr. to discuss his experiences in the automotive industry. There’s coverage on his journey, challenges faced during the COVID-19 pandemic, progression from wholesale to retail and highest demand products. Ralph emphasizes the importance of customer care, treats listeners to interesting anecdotes and shares his hopeful outlook for the future. With humor sprinkled throughout, the podcast concludes by reminding listeners to subscribe, and directing them to autostylemarketing.com for more expert resources. Shared knowledge in the automotive field is emphasized as a key take-away.

Ride-in-Style Podcast: Episode 14 Zane Clark of SEMA
In this episode of the Ride-In-Style podcast, hosts Jesse and Josh sit down with Zane Clark, Vice President of SEMA, to discuss his journey from Prestige Products to leading within one of the industry’s most influential organizations. Zane shares insights on navigating change, fostering passion and adaptability, and the evolution of SEMA’s role in shaping the automotive aftermarket. He also highlights the future of the industry, emphasizing youth involvement, shifting perceptions about automotive careers, and the growing impact of technology.
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