Integrity Customs, a respected multi-location automotive restyler, partnered with AutoStyle Marketing to achieve scalable, predictable digital growth. Through strategy-first SEO, optimized service pages, a robust content pipeline, and full-funnel lead tracking, the brand achieved a 2X increase in organic traffic over 24 months (monthly organic visitors grew from ~1,200 to over 2,500 across both locations, as measured via Google Analytics and Google Search Console) and generated over 463 tracked leads through calls and forms, filtered by service selection and intent-based attribution. This case study breaks down the exact framework that powered their transformation.
The Challenges Integrity Customs Faced Before AutoStyle Marketing
Fragmented Digital Visibility Across Multiple Locations
Multi-location restylers face unique ranking challenges. Each location competes in its own market with different competitors, search patterns, and map pack dynamics. Before partnering with AutoStyle Marketing, Integrity Customs experienced:
- Inconsistent rankings between locations
- Weak visibility for high-value terms like paint protection film, lift kits, and vehicle wraps
- Location pages that didn’t communicate unique service offerings or geographic relevance
Industry reporting from organizations like SEMA (Specialty Equipment Market Association) indicates continued growth in restyling demand, resulting in increased competitive pressure. Without unified SEO, multi-location brands risk falling behind quickly. SEMA Research
Service Pages Lacking SEO Structure or Conversion Pathways
Service pages were missing fundamental SEO components:
- H1/H2 keyword structure
- Internal link pathways
- Location-specific relevance signals
- Installation photos and technical explanations
- Clear CTAs and quote opportunities
This made it difficult for customers, and search engines to understand the value Integrity Customs provided.
Explore upgrade options to enhance your location-based SEO.
No Unified Content Pipeline to Build Topical Authority
While Integrity Customs delivers high-end installations, their website did not demonstrate topical authority. The lack of educational content created gaps around:
- Tint laws and safety info (referencing federal safety guidelines and state-level tint regulations)
- PPF durability and maintenance
- Electronics upgrades
- Truck lift considerations
Educational content is essential in restyling because customers conduct extensive research before making high-ticket purchases.
Limited Attribution and Lead Tracking
Before AutoStyle Marketing, tracking was fragmented:
- Calls were untracked or misattributed
- Multiple forms fed into different systems
- Google Business Profile data wasn’t connected across locations
- Cost-per-lead was unknown
For restylers offering diverse services, PPF, tint, wraps, wheels, lifts lack of data makes budget planning nearly impossible.
AutoStyle Marketing’s Strategy-First Framework for Restyler Growth
Deep Market, Competitor, and Keyword Analysis
AutoStyle Marketing began with a full landscape analysis:
- Regional competitor audits
- Search volume and buyer-intent insights
- SERP feature opportunities
- Location-based keyword clusters
- Analysis of how customers search for restyling upgrades by market
This strategy work formed the blueprint for rebuilding Integrity Customs’ digital ecosystem.
Rebuilding High-Authority Service Pages for Each Location
The AutoStyle team redesigned core service pages for:
- Window tint
- PPF
- Vehicle wraps
- Remote start & electronics
- Lift kits
- Wheels and accessories
Each page included:
- OEM-level accuracy
- Local relevance signals
- Photos and diagrams
- Safety references (e.g., educational content referencing federal safety standards and state-level tint regulations)
- FAQs and detailed service benefits
Optimized service pages form the backbone of multi-location SEO helping customers and search engines understand what each shop offers.
View how optimized service pages can increase calls and bookings.
Building a Scalable, Educational Blog System
To support long-term visibility and authority, AutoStyle Marketing launched a cohesive blog strategy, including:
- How-to guides
- Comparison articles
- Maintenance advice
- Technical breakdowns
- Product deep dives
Real customer pain points and real-world scenarios informed every article. Storytelling and case study elements helped connect readers to the brand.
Conversion Optimization Across All Locations
To drive more calls and bookings, AutoStyle overhauled the conversion ecosystem:
- CTA hierarchy across all pages
- Streamlined quote forms
- Trust badges and review integration
- Service-specific CTAs on mobile
- Google Business Profile optimization for each location
- Call tracking and multi-touch attribution
This ensured consistent, accurate lead data across every location.
Documented Results: Doubling Organic Traffic and Increasing Qualified Leads
2x Organic Traffic Growth Across All Locations
With optimized location pages, structured blogs, and improved user experience, Integrity Customs achieved a 100% increase in organic website traffic within six months, as measured via Google Analytics and Google Search Console. Multiple high-value service pages began ranking in the top three organic results for priority keywords in select markets.
Industry trend reports from organizations like SEMA reinforce the demand for aftermarket performance, appearance, and protection upgrades making SEO-driven traffic increasingly valuable. SEMA Research
463+ Qualified Leads Captured Through Strategic Conversion Design
Lead tracking revealed over 463 tracked leads through calls and forms, filtered by service selection and intent-based attribution. Lead sources included Google Business Profile, SEO forms, and phone calls, measured using Google Analytics and Google Business Profile Insights. Inquiries spanned the following categories:
- Paint protection film
- Tint
- Wraps
- Lift kits
- Wheels
- Electronics
By matching content to customer intent, Integrity Customs saw substantial growth in quote requests and phone calls, demonstrating strong correlation between educational content and conversion rates.
Improved Local Search Dominance in Target Markets
With multi-location optimization, Integrity Customs achieved:
- Google Business Profile insights showed stronger map pack rankings and improved local visibility for high-intent searches across priority locations.
- Increased phone calls from mobile searches, as shown by Google Business Profile Insights data.
- Higher visibility for “near me” and city-specific searches
- Improved consistency across citations and directories
Boost your local visibility with AutoStyle Marketing’s location optimization.
Consistent Month-Over-Month Ranking Wins
High-intent keywords showed steady improvements, including:
- “custom truck accessories”
- “paint protection film [city]”
- “window tinting near me”
- “vehicle wraps [region]”
- “lift kit installation”
Case Study Deep Dive: The Pages and Content Driving the Biggest Growth
Top-Performing Service Pages
The following pages produced the most significant ranking and conversion increases:
- Paint Protection Film (PPF)
- Window Tint
- Lift Kits
- Vehicle Wraps
Each included:
- FAQs
- Technical graphics
- Installation details
- Materials and durability comparisons
- Internal links to related blogs
Educational Blog Topics That Built Authority
The highest-performing blogs were modeled after proven search demand patterns:
- Is Paint Protection Film Worth It for New Trucks?
- Ceramic Tint vs. Dyed Tint: What Drivers Should Know
- Top 5 Lift Kit Considerations Backed by OEM Data
These pieces helped Integrity Customs rank for competitive informational keywords—bringing new audiences into the sales funnel.
Multi-Location SEO Enhancements
To strengthen geographic visibility, AutoStyle:
- Built city-specific content
- Added dynamic CTAs per location
- Optimized GBP posts and updates
- Integrated geo-targeted keywords into service pages
What This Means for Other Restylers Navigating a Competitive Market
Multi-Location Restylers Need Centralized SEO to Compete
Disjointed messaging and inconsistent location pages lead to ranking gaps. Unified SEO frameworks help restylers:
- Strengthen brand reputation
- Improve map pack rankings
- Gain predictable visibility
- Avoid competing against their own locations
Industry reporting from organizations like SEMA and publications such as Car and Driver indicates that restyling demand continues to climb so the shops that invest in SEO now will be best positioned for future growth. SEMA Research
Educational Content Supports Engagement and Conversions
Modern vehicle owners research extensively before booking installations. Content that explains:
- Safety considerations
- Product comparisons
- Maintenance guidance
- Pricing variables
… builds trust and consistently supports higher engagement and conversion rates by addressing pre-purchase questions.
Data-Driven Marketing Creates Predictable Growth
With accurate attribution, multi-location shops can:
- Allocate budgets intelligently
- Scale campaigns that work
- Eliminate wasted spend
- Improve revenue forecasting confidence through clearer attribution and historical trend data.
See how a fractional CMO can guide your long-term marketing strategy.
How AutoStyle Marketing Continues Supporting Integrity Customs’ Expansion
Ongoing SEO, Content, and Link-Building Support
AutoStyle provides continuous optimization:
- Monthly content creation
- Technical SEO audits
- Link-building campaigns
- Service page expansions
- Topical clusters around key categories
Paid Advertising and SEO Alignment
Search data now informs:
- Google Ads targeting
- Retargeting campaigns
- Social media advertising
- Seasonal promotions
This creates a powerful multi-channel ecosystem informed by real user intent.
User Experience Enhancements and Conversion Testing
AutoStyle continually tests:
- CTA placements
- Booking forms
- Pricing displays
- Mobile layouts
- A/B messaging variations
Book a strategy call to implement a performance-focused website redesign.
Conclusion
Integrity Customs’ transformation shows what’s possible when multi-location restylers adopt a strategic SEO and content framework. With:
- 2X increase in organic traffic over 24 months (monthly organic visitors grew from ~1,200 to over 2,500 across both locations, as measured via Google Analytics and Google Search Console)
- Over 463 tracked leads through calls and forms, filtered by service selection and intent-based attribution
- Improved rankings across every location
- Significantly improved map pack visibility and local search rankings (measured via Google Business Profile Insights)
…AutoStyle Marketing proved that high-level strategy drives measurable, scalable results.
If your shop wants predictable, long-term growth, the proper framework and the right marketing partner make all the difference.
Ready to scale your restyling business? Contact AutoStyle Marketing today.
Contact: jesse@autostylemarketing.com | (206) 875 2922
Wins that Increased Revenue
– 2X organic traffic growth over 24 months
– 463+ marketing qualified leads generated (via paid ads, forms, tracked phone calls)
– 746 keywords indexed (dominating retail and fleet local search)
– $100K+ in trackable revenue growth (via attribution & campaign visibility)
– Significantly improved map pack visibility and local search rankings
– Website redesign and unified brand visuals across all assets
– Adoption of Restyler CRM for pipeline visibility and conversion tracking
FAQs
How long does SEO take for multi-location restyling shops?
Typically 3–6 months for ranking improvements, with stronger multi-location traction around months 6–12.
Can smaller restylers benefit from this strategy?
Absolutely. Even single-location shops can outperform larger competitors with structured SEO and educational content.
What types of restyling services benefit most from SEO?
PPF, tint, wraps, lift kits, wheels, and electronics tend to produce the strongest search demand and highest ROI.
