Episode 2: Josh Poulson’s Interview
- 00:00 Hot Takes
- 01:06 Intro
- 01:20 Recap of Episode 1
- 01:52 Advice for someone just starting in the auto restyling industry
- 08:17 If you could change one thing about the auto restyling industry
- 11:27 The next big project or goal you’re excited about for your business
- 15:08 One thing you’d do differently
- 17:59 Tip of the Week
- 19:57 SEMA
- 27:52 What’s next for this podcast?
In the latest episode of the Ride-in-Style Podcast, host Jesse Stoddard sits down once again with industry leader Josh Poulson of Auto Additions. In this powerful follow-up conversation, Josh shares the hard-won lessons that have helped him build a thriving, long-lasting business in the competitive world of auto restyling. Whether you’re running a tint shop, diving into paint protection film (PPF), or considering a new service, this episode is packed with battle-tested strategies to help you succeed.
Steady Growth Beats Speed: Master the “Neighbor’s Lawn” Principle
Josh kicks off with a simple but crucial analogy: Don’t try to mow your neighbor’s lawn if your own yard isn’t in order.
In other words, focus on growing at a pace you can control. Many restylers get caught up in rapid expansion—adding new services, locations, or employees—without first strengthening their foundation.
Key takeaway: Measured growth creates longevity. Chaos creates burnout.
Instead of chasing every opportunity, prioritize stability. Master your current business before taking the next big leap.
Specialize First, Diversify Later
Josh’s next piece of advice is to pick a lane and dominate it before branching out.
Whether it’s leather interior upgrades, paint protection film (PPF), or remote starts and sunroofs, becoming the go-to expert in one niche builds your reputation, sharpens your operations, and minimizes chaos.
Specialization not only makes you more efficient, but it also gives your brand a strong, recognizable identity. Only after establishing yourself should you consider adding more services.
Expand Through Partnerships, Not Pressure
Thinking about offering vehicle wraps or a new service? Josh suggests testing the waters through strategic partnerships instead of diving headfirst with a heavy investment.
Partnering with existing experts allows you to explore new revenue streams without overwhelming your team or risking your business.
Josh’s advice: “Don’t bet the shop on something you haven’t proven.”
Start small, validate the demand, and grow smarter—not harder.
The Professionalism Gap in Auto Restyling
Even as technology advances, many auto restyling shops are stuck in the past—with dusty computers, handwritten orders, and outdated systems. Josh points out that if you’re offering premium products like high-end PPF, your shop should look and operate like a premium business too.
SEMA, Advocacy, and Industry Leadership
Beyond running a successful business, Josh plays an active role in SEMA’s Professional Restylers Organization (PRO). His work focuses on:
Protecting the industry from harmful legislation
Raising professional standards across the board
Giving restylers a stronger voice in the automotive world
Josh’s leadership reminds us that building a sustainable business also means contributing to the greater good of the industry.
From Micromanaging to Mentoring: Josh’s Leadership Evolution
One of Josh’s biggest personal breakthroughs came when he stopped trying to do everything himself. By trusting his team and creating repeatable systems, he transitioned from bottleneck to true leader.
Josh’s reflection: “I was the bottleneck. Letting go helped everyone grow.”
Empowering your team not only frees up your time but also fuels your company’s overall growth and innovation.
Final Advice: Be the Resource Everyone Trusts
Josh ends the conversation with his most powerful piece of advice:
Become the person people call for help—even if there’s no immediate sale.
By genuinely being a resource, you build relationships that lead to referrals, partnerships, and long-term customer loyalty—things you simply can’t buy with advertising.
Looking Ahead: What’s Next for Ride-in-Style and the Industry
This episode is just the beginning. Josh and Jesse promise more interviews, success stories, and real-world advice to help auto restylers scale with confidence. Stay tuned for future episodes packed with actionable tips to take your business to the next level.
