Episode 4: Ian Lehn’s Interview
- 00:00 Hot Takes
- 00:53 Introduction and Background
- 07:55 Challenges & Triumphs
- 15:24 Evolution & Trends
- 21:38 Unique Selling Proposition & Memorable Moments
- 25:31 Business Strategies & Partnerships
- 28:38 Handling Challenges & Interactions
- 29:24 Advice & Forward-Thinking
- 32:19 Final Takeaways & Recommendations
- 32:27 Starting a Business in the Racing Industry
- 32:43 Living the Business: A Personal Anecdote
- 34:21 The Importance of Immersion in Your Business
- 38:57 Navigating the Economy and Supply Chain Issues
- 43:21 The Evolution of the Industry and Future Trends
- 49:09 Staying Up-to-Date with Latest Trends and Technologies
- 52:05 The Ghostbusters Poster Story: A Fun Interlude
- 55:23 Final Thoughts and Appreciation
With the dynamic automotive industry continually changing, staying relevant and establishing a brand in this competitive landscape can be challenging. Recently, the Ride-In-Style podcast, hosted by Jesse Stoddard and Josh Poulson, had the pleasure of interviewing Ian Lehn of BOOSTane Octane Engineering for an exclusive insight into his journey in the automotive industry.
Ian’s Introduction to the Industry
Ian began his journey into the automotive industry with a deep passion for cars and racing. This passion led to his involvement in the Society of Automotive Engineers (SAE), where he built a race car and developed his own race fuel, which he used in his races. The need for high-performance fuel in the racing world provided a unique opportunity for Ian, and he created BOOSTane Octane Engineering, a company specializing in high-octane fuel for racing.
An Unexpected Honor
Ian’s dedication and industriousness were recently acknowledged in the most splendid way when he was named SEMA Person of the Year, an accolade he unconsciously accepted to his pants off guard as he had no prior indication that he was even in consideration for such a prestigious award.
Evolution and Challenges
Since joining the industry, Lehn has witnessed its evolution and faced numerous challenges to navigate the economy and supply chain issues that affect the industry. Part of the solution, according to Ian, has been finding ways to innovate amid legislative restrictions and diminishing supply of certain chemicals.
Contributions and Influence in the Industry
Beyond providing a product, Ian lives his business. He not only produces racing fuel but also participates actively in races. And in most cases, he wins. His active involvement in racing brings BOOSTane closer to the market and builds relationships with potential consumers.
Ian is vocal about the automotive industry’s future, stressing that innovation, not legislation, should guide the switch to more sustainable forms of energy. He’s currently focusing on creating a truly synthetic race fuel to provide a green solution for the internal combustion engine.
Final Thoughts
Lehn’s journey in the automotive industry provides valuable insights into staying relevant and making a mark in a competitive market. His advice to aspiring entrepreneurs in the industry is to show up, take small steps every day, and, most importantly, live their business.
Ian Lehn has emerged as a dominant figure in the automotive industry through dedication, innovation, and perseverance. He exemplifies the resilience of the industry, moving it towards a more sustainable future with his new alternative fuel. For Ian Lehn, it’s more than a business; it’s a lifestyle showcasing the true spirit of the automotive industry.
