Ride in Style Podcast: Episode 45 with Terry Payne of RDM Builds
What happens when a lifelong car enthusiast, former truck driver, and Hot Wheels collector decides to turn a personal project into a mission to inspire an entire industry?
You get Terry Payne.
In this episode of the Ride in Style Podcast, Terry shares the remarkable story behind RDM Builds, a company that grew from a custom Jeep project into a respected builder, manufacturer, SEMA exhibitor, and industry advocate. Along the way, the conversation covers mentorship, volunteering, manufacturing, vehicle building, scholarships, youth development, and why Terry believes the future of the automotive aftermarket depends on helping the next generation succeed.
And yes—there’s also a story involving Matthew McConaughey, a custom Bronco, and a six-figure auction result.
Ride in Style Podcast: Episode 45 with Terry Payne of RDM Builds
- 00:00 From Hot Wheels to SEMA
- 00:47 Volunteering Changed Me
- 01:46 Sponsor Advice Mindset
- 01:55 Podcast Intro Guest Terry
- 02:39 RDM Origin Story
- 03:53 Truck Driver to Builder
- 04:56 Pro Cup Gladiator Spotlight
- 06:31 Scholarships and Students
- 08:28 Connection Drop Interlude
- 09:14 Why Volunteer Really
- 10:32 Building Shop Conglomerates
- 11:05 One Stop Shop Manufacturing
- 12:03 Industry Future EV Debate
- 13:33 Youth Programs and Unity
- 14:23 Health Grit and Passion
- 15:05 SEMA Booth and Builds
- 16:32 Customer Involved Builds
- 17:03 Biggest Career Challenge
- 18:24 Marriage And Build
Meet the Guest
Terry Payne
Founder, RDM Builds
- Custom vehicle builder and manufacturer
- SEMA Pro Cup Challenge participant
- Scholarship committee volunteer
- Industry mentor and youth advocate
Terry Payne’s automotive passion began long before RDM Builds existed.
From collecting Hot Wheels as a child to working around legendary customizer George Barris at age fifteen, Terry has spent decades immersed in automotive culture. Today, he leads RDM Builds, a growing company focused on custom vehicle construction, manufacturing, restyling, and industry mentorship.
What We Covered
- Growing up obsessed with cars
- Learning from George Barris and industry legends
- Starting RDM Builds in 2019
- Building 42 SEMA vehicles in six years
- The Pro Cup Challenge experience
- Why volunteering changed Terry's life
- Creating one-stop-shop automotive partnerships
- Transitioning from restyler to manufacturer
- The future of the aftermarket industry
- Inspiring the next generation of builders
A Lifetime of Automotive Passion
For Terry Payne, cars weren’t just a hobby.
They were a lifelong obsession.
Today he proudly displays more than 570 die-cast vehicles, but the fascination started much earlier.
As a teenager, Terry had the opportunity to work around legendary custom car builder George Barris, gaining firsthand exposure to automotive creativity and craftsmanship.
That experience helped shape the mindset that still drives him today.
“I started with Hot Wheels,” Terry explained.
Long before social media, YouTube channels, or SEMA fame, he simply loved cars and wanted to learn everything he could about them.
That curiosity would eventually become the foundation of an entirely new career.
Building a Business During Life's Hardest Moments
The story of RDM Builds begins with a deeply personal project.
In 2019, Terry’s wife was battling glioblastoma multiforme grade four, an aggressive form of brain cancer.
Searching for something positive to focus on, Terry decided to build a Jeep—something she had always wanted.
What happened next changed everything.
The vehicle attracted attention from industry professionals and eventually earned an invitation to SEMA.
For many builders, a SEMA invitation is a career milestone.
For Terry, it became a launching point.
At the event, he connected with influential leaders from Mopar, Stellantis, and the aftermarket community.
The momentum from that first build led directly to the creation of RDM Builds.
From Truck Driver to Builder and Designer
Before founding RDM Builds, Terry spent years working as a truck driver.
But even while driving, he constantly analyzed vehicle designs and imagined ways to improve them.
Eventually, a friend encouraged him to leave the road and work in a shop environment.
That opportunity introduced him to:
- Race car fabrication
- Vehicle design
- Performance modifications
- 3D CAD software
- Custom fabrication
The combination of hands-on experience and creative thinking allowed Terry to develop a unique perspective on vehicle building.
Instead of specializing in one area, he became interested in all of them.
That versatility remains one of RDM Builds’ defining characteristics today.
The Jeep Gladiator That Changed Everything
One of Terry’s most important milestones came through the SEMA Pro Cup Challenge.
Selected to participate in 2022, Terry built a customized Jeep Gladiator while staying within the competition budget.
The project didn’t win the competition.
But it created something arguably more valuable.
The build generated significant industry attention and became one of the most widely displayed vehicles associated with the program.
Dealerships replicated the package.
Marketing teams used it in advertisements.
Industry publications featured it extensively.
In Terry’s eyes, that outcome represented a different kind of victory.
Sometimes the impact of a build extends far beyond the trophy stage.
Why Volunteering Became Part of the Mission
One of the strongest themes throughout the conversation was Terry’s commitment to giving back.
Today, he actively volunteers within SEMA and has spent multiple years helping review scholarship applications for aspiring automotive professionals.
But volunteering wasn’t always part of his personality.
“I was probably one of the most selfish people you’d ever meet,” Terry admitted.
His perspective changed after becoming involved with industry organizations and seeing the impact mentorship could have on young people.
Now he regularly visits schools, speaks with students, promotes scholarship opportunities, and encourages newcomers to pursue careers in the aftermarket.
For Terry, success isn’t measured solely by the vehicles he builds.
It’s measured by the people he helps.
Creating One-Stop Automotive Ecosystems
One of the more innovative parts of Terry’s business strategy involves creating partnerships between specialized automotive shops.
Rather than viewing every business as a competitor, he focuses on collaboration.
By connecting:
- Off-road shops
- Audio specialists
- Upholstery businesses
- Performance tuners
- Engine builders
Terry has helped establish multiple “one-stop shop” ecosystems where customers can access virtually every service they need in a single location.
The approach benefits everyone involved.
Customers receive better service.
Businesses generate referrals.
Specialists focus on what they do best.
The concept reflects Terry’s broader philosophy that the industry grows faster when people work together.
From Restyler to Manufacturer
One of Terry’s biggest professional challenges came when RDM Builds expanded into manufacturing.
The transition seemed simple from the outside.
In reality, it required learning an entirely different side of business.
The company began manufacturing control arms for race vehicles before expanding into off-road and 4×4 applications.
Suddenly, Terry found himself navigating:
- Product liability
- Manufacturing insurance
- Licensing requirements
- Production processes
- Regulatory compliance
“It wasn’t as easy as just jumping into it,” he explained.
The experience reinforced a lesson many entrepreneurs learn:
Every growth opportunity creates new challenges.
The key is being willing to keep learning.
SEMA Builds, Big Ideas, and Bigger Goals
For the upcoming SEMA Show, Terry plans to bring an impressive collection of vehicles.
His display is expected to include:
- A 1934 Ford Coupe
- A twin-turbo Mustang
- Chargers and Challengers
- Multiple off-road builds
- Custom trucks
- Personal projects
In total, the showcase will feature approximately fifteen vehicles.
Yet despite the excitement surrounding the builds, Terry’s long-term goals extend beyond cars.
His biggest dream isn’t another award-winning project.
It’s creating opportunities for young people.
The company currently contributes thousands of dollars annually toward helping students pursue education and career development opportunities.
Terry hopes to expand those efforts even further.
Advice for the Next Generation
When asked what advice he would give someone entering the industry today, Terry’s answer was simple.
“Be a sponge.”
Learn everything.
Ask questions.
Stay curious.
Avoid shortcuts.
According to Terry, too many young enthusiasts focus on sponsorships, instant success, or social media attention.
The real path to success looks different.
It involves:
- Learning skills
- Building relationships
- Doing the work
- Staying patient
- Continuing to improve
His first major project took years to complete.
But the experience taught him lessons that still influence his work today.
The message is clear:
Great careers are built over time.
A Legacy Bigger Than Vehicles
Throughout the episode, one theme kept resurfacing.
Terry isn’t trying to build the most famous company.
He’s trying to build people.
Whether mentoring students, introducing businesses to one another, supporting scholarship programs, or bringing first-time attendees to SEMA, his focus remains remarkably consistent.
Help someone else move forward.
In an industry often defined by horsepower, paint, fabrication, and competition, Terry’s story serves as a reminder that relationships may be the most important build of all.
Key Takeaways from This Episode
- Passion creates opportunities. Terry’s lifelong love of cars eventually became a successful business.
- Adversity can create purpose. RDM Builds was born from a deeply personal project during a difficult time.
- Volunteering expands impact. Industry involvement helped Terry grow both personally and professionally.
- Collaboration beats isolation. Building partnerships creates opportunities for everyone involved.
- Manufacturing requires a different mindset. Growth often means learning entirely new skills.
- The next generation matters. Mentorship and education remain critical to the industry’s future.
Listen to the Full Episode
- Episode Timestamps
- 00:00 From Hot Wheels to SEMA
- 00:47 Volunteering Changed Me
- 01:46 Sponsor Advice Mindset
- 01:55 Podcast Intro Guest Terry
- 02:39 RDM Origin Story
- 03:53 Truck Driver to Builder
- 04:56 Pro Cup Gladiator Spotlight
- 06:31 Scholarships and Students
- 08:28 Connection Drop Interlude
- 09:14 Why Volunteer Really
- 10:32 Building Shop Conglomerates
- 11:05 One Stop Shop Manufacturing
- 12:03 Industry Future EV Debate
- 13:33 Youth Programs and Unity
- 14:23 Health Grit and Passion
- 15:05 SEMA Booth and Builds
- 16:32 Customer Involved Builds
- 17:03 Biggest Career Challenge
- 18:24 Marriage And Build
Find RDM Builds
If you’re a dealer, fleet manager, installer, or truck enthusiast looking for advanced restyling and truck accessory solutions, Ecoological is worth following.
Website
- ecoological.com
Social Platforms
- YouTube
The company regularly shares:
- Manufacturing footage
- CNC machining videos
- Installation tutorials
- Product development updates
Grant also encouraged aftermarket professionals interested in AI integration to reach out directly and discuss implementation strategies for smaller companies.
About the Ride in Style Podcas
If you’re interested in custom builds, manufacturing, restyling, fabrication, or SEMA-level vehicle construction, RDM Builds is worth following.
Website
- rdmbuilds.com
Social Platforms
- Facebook
The company regularly shares:
- Vehicle builds
- Fabrication projects
- Manufacturing updates
- SEMA preparation
- Industry mentorship activities
About the Ride in Style Podcast
Ride in Style is hosted by Jesse Stoddard and Josh Poulson, covering the business side of automotive restyling, manufacturing, leadership, marketing, and aftermarket innovation.
Episodes feature builders, manufacturers, shop owners, marketers, entrepreneurs, and industry leaders from across the automotive aftermarket.
Subscribe wherever you listen to podcasts and visit AutoStyleMarketing.com for additional resources, recaps, and industry insights.
Have a guest suggestion or topic idea? Reach out through AutoStyleMarketing.com.