Transform Your Aftermarket Automotive Business with Strategy First Marketing
Introduction
Hello, automotive enthusiasts and business owners! I’m Jesse Stoddard, and I’m thrilled to introduce Strategy First for Restylers—our unique approach to marketing that caters specifically to the aftermarket automotive industry. If you’re tackling the challenges of marketing for your aftermarket business, you’re in the right place. My experience as a co-host of the Ride-in-Style podcast and a SEMA Pro member has equipped me to offer insights tailored to help restylers, installers, and suppliers succeed.
Why Choose Strategy First?
Most marketing services lack an understanding of the aftermarket automotive industry. They aren’t familiar with your niche concerns or requirements. At Auto Style Marketing, we focus exclusively on helping restylers like you overcome marketing challenges using our strategy-first approach. Just as you wouldn’t start installing accessories without a plan, your marketing initiatives should be based on a well-defined strategy.
Building a Strong Foundation
Our Strategy First process is all about laying a solid foundation for your marketing efforts. It begins with clarifying your brand’s messaging, focusing on your ideal customer, ensuring consistency across all marketing channels, and establishing a framework for sustainable growth.
The Marketing Strategy Pyramid
Marketing isn’t just about tactics; it involves a comprehensive strategy. Many might rush into launching an ad or designing a new brochure, but these are merely tactics. We start by defining your overall business strategy, identifying your target market, and deciding on the message your brand needs to convey. This solid groundwork becomes your roadmap to attracting, retaining, and converting customers into repeat buyers and referrers.
Seven Ingredients of a Strategy-First Engagement
- Total Online Presence and Brand Audit: Assess your current marketing efforts.
- Customer Interviews and Surveys: Understand your audience thoroughly.
- Core Message and Client Personas: Craft messages that resonate with your target customers.
- Strategy Overview and Customer Journey Mapping: Map out how customers interact with your brand.
- Editorial Plans and SEO Optimization: Develop content strategies that drive results.
- Priority Growth Planning: Set quarterly objectives akin to setting business “rocks.”
- Execution and Calendar Mapping: Implement strategies with clear timelines and responsibilities.
The Solution: A Fractional CMO Agency
Our model combines strategic marketing insight with robust execution capabilities. We provide a fractional CMO service that’s affordable, yet powerful. This allows small and medium-sized businesses to tap into skilled marketing leadership without the hefty cost of hiring a full-time CMO.
Why Work with Us?
We’re not just about creating strategies; we also implement them. Many companies provide a plan but leave you without the support needed to execute it. Our full-service approach brings together strategic planning and hands-on execution, ensuring your marketing efforts align with your business goals.
Our Process and Guarantee
From onboarding to ongoing planning, we ensure a systematic approach that adapts to your evolving needs. We offer a satisfaction guarantee—if our strategy first engagement doesn’t meet your expectations, we’ll refund your money, no questions asked. For ongoing clients, we commit to elevating your leads and conversions within six months or we’ll work for free until we do.
Get Started Today
Taking the next step is simple. Whether you’re a startup or an established shop, our detailed planning and transparent approach will align with your business objectives and budget, ensuring no surprises. Dive into Strategy First with us and transform your automotive business into a marketing powerhouse.
Please reach out if you have questions or are ready to start your journey with us. Let’s rev up your marketing strategy today!
