Ride-in-Style Podcast: Episode 22 Mike Gherardi of Auto Image
In this episode of the Ride-In-Style podcast, hosts Jesse Stoddard and Josh Poulson chat with Mike Gherardi of Auto Image about the evolution of the aftermarket automotive industry. Mike reflects on his journey from working on trim and spoilers to building a thriving multi-location business, sharing insights on the shift from gas engines, the growing role of PPF, and the value of strong dealer partnerships. He also discusses adapting to industry changes, lessons in customer service, and what’s next for automotive restyling.
Ride-in-Style Podcast: Episode 21 Kathryn Reinhardt of Hemmings
In this episode of the Ride-In-Style podcast, hosts Jesse Stoddard and Josh Poulson talk with Kathryn Reinhardt of Hemmings about her journey as a woman in the automotive industry. Kathryn shares how she’s navigated challenges, built success through community and volunteering with SEMA, and embraced innovation in a changing market. From the rise of EVs to inspiring events like the Rebel Rally, this conversation highlights leadership, passion, and the power of inclusion driving the industry forward.
Ride-in-Style Podcast: Episode 20 Tim Martin of Aftermarket Advisors
In this episode of the Ride-In-Style podcast, hosts Jesse Stoddard and Josh Poulson talk with Tim Martin, retired industry leader and former K&N Engineering executive, about his remarkable career and lasting impact on the automotive aftermarket. From his start as a Navy engineer to his leadership roles and volunteer work with SEMA, Tim shares insights on innovation, mentorship, and adapting to industry changes—including the rise of electric vehicles. He also offers valuable advice for newcomers and reflects on how collaboration continues to drive the future of automotive restyling.
Ride-in-Style Podcast: Episode 19 Rod Bennett of Chrome Enhancements
In this episode of the Ride-In-Style podcast, hosts Jesse Stoddard and Josh Poulson sit down with Rod Bennett of Chrome Enhancements to explore his journey through the ever-evolving automotive restyling industry. From selling hubcaps in the late ’80s to navigating trends from chrome to blackout styles, Rod shares how consistency, relationships, and adaptability fueled his success. He reflects on career shifts—from building global call centers to reviving Chrome Enhancements—and offers insight into industry challenges, supply chain hurdles, and the future of restyling. The episode also highlights his work with the SEMA PRO council and the importance of staying connected, innovative, and engaged in the automotive community.
Ride-in-Style Podcast Episode 18 Brian Lounsberry of Midway Plus
In this episode of the Ride-In-Style podcast, hosts Jesse Stoddard and Josh Poulson chat with Brian Lounsbury of Midway Plus about transforming the automotive restyling industry through technology. Brian shares his path from hands-on restyling work to creating a B2B marketplace that connects manufacturers directly with buyers, simplifying sales and inventory management. He opens up about the challenges of introducing innovation to a traditional industry, his entrepreneurial drive, and his vision for the future of parts distribution—plus a few entertaining stories that reveal the humor and heart behind his journey.
Ride-in-Style Podcast Episode 16 Melanie White of Hellwig
In this episode of the Ride-In-Style podcast, hosts Jesse and Josh interview Melanie White, CEO of Hellwig Products. Their conversation covers Melanie’s journey from making cold calls to becoming CEO, the company’s family history and involvement in SEMA, the challenges they faced during the pandemic, how they approach customer service, maintaining the company’s quality standards and legacy, and Hellwig’s broad set of products. Melanie also shares her experience as a volunteer and part of SEMA’s board of directors and her vision for the future of both Hellwig Products and the industry in general.
The Road Ahead: What 2025 SEMA Reports Reveal About the Future for Restylers
June 27, 2025 As an aftermarket automotive restyler or accessories installer, staying ahead of industry trends isn’t optional—it’s essential. Fortunately, the latest SEMA Market Report 2025 and SEMA Future Trends 2025 reports deliver powerful insights to help you confidently steer your business. Here’s what the data says—no guesswork, just facts. Market Growth: Modest Today, Stronger […]
The AI-Driven Shakeup in Automotive Restyling: Adapt or Get Left Behind
Imagine a truck owner asking Siri or ChatGPT, “Who’s the best shop to wrap my F-150 near me?” If you’re an aftermarket restyler, will your business even show up in that answer? The AI revolution in search and customer behavior rapidly reshapes how people find and choose restyling services. Relying on old marketing playbooks (waiting […]
Ride-in-Style Podcast: Episode 15 Ralph Jorge Jr. of Specialty Automotive Treatments
In this episode, hosts Jesse and Josh invite Ralph George Jr. to discuss his experiences in the automotive industry. There’s coverage on his journey, challenges faced during the COVID-19 pandemic, progression from wholesale to retail and highest demand products. Ralph emphasizes the importance of customer care, treats listeners to interesting anecdotes and shares his hopeful outlook for the future. With humor sprinkled throughout, the podcast concludes by reminding listeners to subscribe, and directing them to autostylemarketing.com for more expert resources. Shared knowledge in the automotive field is emphasized as a key take-away.
Ride-in-Style Podcast: Episode 14 Zane Clark of SEMA
In this episode of the Ride-In-Style podcast, hosts Jesse and Josh sit down with Zane Clark, Vice President of SEMA, to discuss his journey from Prestige Products to leading within one of the industry’s most influential organizations. Zane shares insights on navigating change, fostering passion and adaptability, and the evolution of SEMA’s role in shaping the automotive aftermarket. He also highlights the future of the industry, emphasizing youth involvement, shifting perceptions about automotive careers, and the growing impact of technology.