How the SEMA PRO Events at the SEMA Show 2025 Can Transform Your Restyler Business (and Why You Should Be There)
If you’re a restyler, shop owner, installer, or otherwise in the vehicle accessory/custom restyling world, this year’s SEMA Show powered by PRO should be your calendar’s biggest entry. PRO (Professional Restylers Organization) is bringing together the best in networking, education, business growth, and industry recognition—and you don’t want to miss being part of it. Here’s […]
The New AI-Powered SEO & GEO Formula for Automotive Restylers in 2025
The New AI-Powered SEO & GEO Formula for Automotive Restylers in 2025 By Jesse Stoddard, AutoStyle Marketing The world of search is changing fast—and if you run a restyling shop, you can’t afford to ignore the shift. In this post, we’ll break down how automotive accessory installers and restylers can dominate both Google and AI-powered […]
Ride-in-Style Podcast: Episode 23 Wade Becher & Christopher Gough of Wicked Wraps
In this episode of the Ride-In-Style podcast, hosts Jesse Stoddard and Josh Poulson chat with Christopher Goff and Wade Becher of Wicked Wraps. They discuss their unique backgrounds, early inspirations, and how Wicked Wraps became known for its custom designs, full-fleet wraps, and innovations like Wicked Wash. The conversation covers industry trends in PPF and wrap technology, leadership’s impact on workflow, and their commitment to community. Tune in for insights, inspiration, and the story behind one of the most creative teams in automotive restyling.
Ride-in-Style Podcast: Episode 22 Mike Gherardi of Auto Image
In this episode of the Ride-In-Style podcast, hosts Jesse Stoddard and Josh Poulson chat with Mike Gherardi of Auto Image about the evolution of the aftermarket automotive industry. Mike reflects on his journey from working on trim and spoilers to building a thriving multi-location business, sharing insights on the shift from gas engines, the growing role of PPF, and the value of strong dealer partnerships. He also discusses adapting to industry changes, lessons in customer service, and what’s next for automotive restyling.
Ride-in-Style Podcast: Episode 21 Kathryn Reinhardt of Hemmings
In this episode of the Ride-In-Style podcast, hosts Jesse Stoddard and Josh Poulson talk with Kathryn Reinhardt of Hemmings about her journey as a woman in the automotive industry. Kathryn shares how she’s navigated challenges, built success through community and volunteering with SEMA, and embraced innovation in a changing market. From the rise of EVs to inspiring events like the Rebel Rally, this conversation highlights leadership, passion, and the power of inclusion driving the industry forward.
Ride-in-Style Podcast: Episode 20 Tim Martin of Aftermarket Advisors
In this episode of the Ride-In-Style podcast, hosts Jesse Stoddard and Josh Poulson talk with Tim Martin, retired industry leader and former K&N Engineering executive, about his remarkable career and lasting impact on the automotive aftermarket. From his start as a Navy engineer to his leadership roles and volunteer work with SEMA, Tim shares insights on innovation, mentorship, and adapting to industry changes—including the rise of electric vehicles. He also offers valuable advice for newcomers and reflects on how collaboration continues to drive the future of automotive restyling.
Ride-in-Style Podcast: Episode 19 Rod Bennett of Chrome Enhancements
In this episode of the Ride-In-Style podcast, hosts Jesse Stoddard and Josh Poulson sit down with Rod Bennett of Chrome Enhancements to explore his journey through the ever-evolving automotive restyling industry. From selling hubcaps in the late ’80s to navigating trends from chrome to blackout styles, Rod shares how consistency, relationships, and adaptability fueled his success. He reflects on career shifts—from building global call centers to reviving Chrome Enhancements—and offers insight into industry challenges, supply chain hurdles, and the future of restyling. The episode also highlights his work with the SEMA PRO council and the importance of staying connected, innovative, and engaged in the automotive community.
Ride-in-Style Podcast Episode 18 Brian Lounsberry of Midway Plus
In this episode of the Ride-In-Style podcast, hosts Jesse Stoddard and Josh Poulson chat with Brian Lounsbury of Midway Plus about transforming the automotive restyling industry through technology. Brian shares his path from hands-on restyling work to creating a B2B marketplace that connects manufacturers directly with buyers, simplifying sales and inventory management. He opens up about the challenges of introducing innovation to a traditional industry, his entrepreneurial drive, and his vision for the future of parts distribution—plus a few entertaining stories that reveal the humor and heart behind his journey.
Ride-in-Style Podcast Episode 16 Melanie White of Hellwig
In this episode of the Ride-In-Style podcast, hosts Jesse and Josh interview Melanie White, CEO of Hellwig Products. Their conversation covers Melanie’s journey from making cold calls to becoming CEO, the company’s family history and involvement in SEMA, the challenges they faced during the pandemic, how they approach customer service, maintaining the company’s quality standards and legacy, and Hellwig’s broad set of products. Melanie also shares her experience as a volunteer and part of SEMA’s board of directors and her vision for the future of both Hellwig Products and the industry in general.
The Road Ahead: What 2025 SEMA Reports Reveal About the Future for Restylers
June 27, 2025 As an aftermarket automotive restyler or accessories installer, staying ahead of industry trends isn’t optional—it’s essential. Fortunately, the latest SEMA Market Report 2025 and SEMA Future Trends 2025 reports deliver powerful insights to help you confidently steer your business. Here’s what the data says—no guesswork, just facts. Market Growth: Modest Today, Stronger […]