Ride-in-Style Podcast Episode 16 Melanie White of Hellwig
In this episode of the Ride-In-Style podcast, hosts Jesse and Josh interview Melanie White, CEO of Hellwig Products. Their conversation covers Melanie’s journey from making cold calls to becoming CEO, the company’s family history and involvement in SEMA, the challenges they faced during the pandemic, how they approach customer service, maintaining the company’s quality standards and legacy, and Hellwig’s broad set of products. Melanie also shares her experience as a volunteer and part of SEMA’s board of directors and her vision for the future of both Hellwig Products and the industry in general.
The Road Ahead: What 2025 SEMA Reports Reveal About the Future for Restylers
June 27, 2025 As an aftermarket automotive restyler or accessories installer, staying ahead of industry trends isn’t optional—it’s essential. Fortunately, the latest SEMA Market Report 2025 and SEMA Future Trends 2025 reports deliver powerful insights to help you confidently steer your business. Here’s what the data says—no guesswork, just facts. Market Growth: Modest Today, Stronger […]
The AI-Driven Shakeup in Automotive Restyling: Adapt or Get Left Behind
Imagine a truck owner asking Siri or ChatGPT, “Who’s the best shop to wrap my F-150 near me?” If you’re an aftermarket restyler, will your business even show up in that answer? The AI revolution in search and customer behavior rapidly reshapes how people find and choose restyling services. Relying on old marketing playbooks (waiting […]
Ride-in-Style Podcast: Episode 15 Ralph Jorge Jr. of Specialty Automotive Treatments
In this episode, hosts Jesse and Josh invite Ralph George Jr. to discuss his experiences in the automotive industry. There’s coverage on his journey, challenges faced during the COVID-19 pandemic, progression from wholesale to retail and highest demand products. Ralph emphasizes the importance of customer care, treats listeners to interesting anecdotes and shares his hopeful outlook for the future. With humor sprinkled throughout, the podcast concludes by reminding listeners to subscribe, and directing them to autostylemarketing.com for more expert resources. Shared knowledge in the automotive field is emphasized as a key take-away.
Ride-in-Style Podcast: Episode 14 Zane Clark of SEMA
In this episode of the Ride-In-Style podcast, hosts Jesse and Josh sit down with Zane Clark, Vice President of SEMA, to discuss his journey from Prestige Products to leading within one of the industry’s most influential organizations. Zane shares insights on navigating change, fostering passion and adaptability, and the evolution of SEMA’s role in shaping the automotive aftermarket. He also highlights the future of the industry, emphasizing youth involvement, shifting perceptions about automotive careers, and the growing impact of technology.
Ride-in-Style Podcast: Episode 13 Eric Holmes of Eastman
How to Thrive in the Evolving Realm of Automotive Restyling: A Discussion with Eric Holmes of Eastman Episode 15: Eric Holmes 00:00 Hot Takes 00:32 Introduction & Background Apple Podcasts Spotify Facebook Series YouTube Through the Looking Glass At the core of every efficient and innovative audio and video editing process is a well-crafted, checked, […]
Ride-in-Style Podcast: Episode 12 Henry & Courtney Pahlke of Top Coverage
https://youtu.be/W0T0zSC6Aqg?si=kEcD8tUIHOgdTK0s In a recent episode of the Ride-In-Style podcast, hosts Jesse Stoddard and Josh Poulson had the pleasure of interviewing Henry and Courtney Pahlke, the dynamic duo behind Top Coverage. This family-run business has been a pillar in the automotive restyling industry for decades, and their story is one of resilience, adaptability, and unwavering commitment […]
Ride-in-Style Podcast: Episode 11 Kevin Gillis of Integrity Customs
The Art of Unraveling a Value-Added Business: Insights from Kevin Gillis, Integrity Customs It’s no secret that successful businesses in the restyling industry are not drawn from just products and services; there is much more behind the scenes. One key factor is consistently adding value to customer relationships – a characteristic that sets Integrity Customs […]
Ride-in-Style Podcast: Episode 10 Kyle Fickler of ProCharger
Accelerating Forward: A Conversation with Kyle Fickler of ProCharger Inside Track on the Automotive Aftermarket Industry Meet Kyle Fickler, a stalwart in the automotive aftermarket realm and currently with ProCharger. In a recent Ride-in-Style podcast episode, he shared his experiences, insights, and vision on the state of the automotive industry. ProCharger’s Evolution ProCharger, celebrating its […]
Ride-in-Style Podcast: Episode 9 Ron Leslie of Katzkin
Turbocharging Your Automotive Restyling Game – A Podcast Journey with Ron Leslie of Katzkin Welcome automotive lovers, gearheads, and restylers! Nothing quite matches the thrill of diving into the captivating world of automotive restyling tailored to push the boundaries of innovation and creativity. If you’ve ever hoped to gain invaluable insights from an industry leader, […]