Why Your Restyling Shop Isn’t Getting Enough Calls from Google And How to Fix It
Jesse Stoddard
How to Set Smarter Goals, Fix Your Funnel, and Grow Revenue This Year
If you’re an aftermarket restyler, installer, or accessory shop owner, you already know this:
- Dealerships are unpredictable.
- Retail customers don’t always know you exist.
- Commercial fleet feels like a huge opportunity… but hard to break into.
This webinar was built to solve exactly that.
In this session, Jesse Stoddard breaks down a practical, numbers-driven marketing plan designed specifically for restylers — not plumbers, not roofers — you.
Why Most Restylers Struggle to Grow (Even When They’re Busy)
One of the biggest takeaways from this webinar is simple:
You can’t grow what you don’t measure.
Many shops are:
- Mixing dealership, retail, and commercial revenue
- Not tracking lead sources separately
- Not measuring close rates by category
- Not calculating ROI on marketing spend
When you lump everything together, you can’t see where the real growth opportunity is.
In the webinar, Jesse walks through:
- How to separate Dealership, Retail, and Commercial Fleet
- How to track leads the right way
- What a healthy marketing budget actually looks like
- Why quarterly planning beats vague annual goals
The 3 Markets Every Restyler Must Treat Differently
Most shops serve three core markets:
Dealership Wholesale
Pain points:
- Salespeople don’t think about accessorie
- Inventory issues
- Resistance to digital tools
- Inconsistent accessory penetration
Retail Consumers
Pain points:
- Customers don’t even know aftermarket customization exists
- They don’t know what’s possible
- They don’t know why you’re different
Commercial Fleet
Pain points:
- Large outfitters dominate the space
- Relationship-building takes time
- Many shops don’t track commercial separately
The key insight from the webinar?
Each of these markets requires different messaging, different KPIs, and different marketing tactics.
If you market to all three the same way, you dilute your results.
The Funnel Most Restylers Ignore
Jesse outlines a simplified marketing funnel specifically for aftermarket businesses:
- Awareness – Do they even know customization is possible?
- Interest – Are they engaging with your content?
- Consideration – Are they comparing you to competitors?
- Intent – Are they ready to buy?
- Purchase
- Referral & Reviews
Most shops only compete at the bottom (Intent stage).
But 80% of the market isn’t ready to buy yet.
If you win them earlier — with education, branding, and visibility —
you win when they’re ready.
How Much Should a Restyler Spend on Marketing?
In the webinar, Jesse shares a practical benchmark:
- Growing companies often reinvest around 10% of revenue into marketing.
- Roughly half of that should be digital.
- Digital must be measurable and ROI-driven.
The goal is not “spend more.”
The goal is:
Spend strategically. Test. Measure. Scale what works.
Quick Wins Covered in the Webinar
Inside the full training, you’ll also learn:
- Why speed-to-lead matters more than ever (5-minute or less follow-up)
- How to use retargeting to close unconverted leads
- Why your website must be mobile-first
- How to structure your CRM pipeline
- Why AI is changing marketing (and how to use it without being overwhelmed)
- The power of automated review requests
- How storytelling builds stronger brand positioning
This isn’t theory.
It’s built from real work with real restyling businesses.
Want to Join the Next Live Webinar?
We host regular strategy sessions specifically for aftermarket restylers.
If you’d like to:
- Stay ahead of digital marketing trends
- Improve dealership relationships
- Grow retail awareness
- Increase commercial fleet sales
- Ask questions live
Join the next webinar.
Enter your email below and we’ll notify you as soon as the next session is scheduled.
Want the Webinar Workbook?
We created a companion workbook that goes with this training.
Inside, you’ll get:
- Goal-setting worksheets
- KPI tracking templates
- Budget planning breakdowns
- ROI calculator examples
- Funnel mapping prompts
If you’d like a copy of the workbook used in this webinar:
Request it below and we’ll email it to you.
About the Presenter
Jesse Stoddard is the founder of Auto Style Marketing and works exclusively with aftermarket restylers and accessory installers.
With experience as a fractional CMO and marketing strategist, he focuses on:
- Revenue growth
- Data-driven decision making
- Funnel optimization
- Dealer, fleet, and retail strategy alignment
His mission is simple:
Help restylers stop guessing — and start scaling.