https://youtu.be/0owVnGPEugw Episode 23 Wade Becher & Christopher Gough of Wicked Wraps 00:14 Introduction & Background 03:09 Wicked Wraps history 19:37 Wicked Wrap’s Commercial Success 22:29 Getting into Wall Wraps 35:47 Other businesses 42:50 Teaching classes Apple Podcasts Spotify Facebook Series N/A YouTube Welcome to another exhilarating episode of the Ride-In-Style podcast, your turbo-charged pitstop for automotive restyling. This episode is packed with insights as we rev up with the dynamic duo from Wicked Wraps, Christopher Gough and Wade Becher. Let’s dive into their automotive journey, innovative strategies, and future aspirations in the world of wraps. Meet the Guests: Wade Becher & Christopher Gough Christopher Gough and Wade Becher of Wicked Wraps are here to share their story and expertise. Christopher enthusiastically kicks things off by clarifying his name pronunciation, humorously reflecting on how it’s often mispronounced. Wade joins the conversation later, bringing his unique perspective and compelling backstory to the table. Both of them discuss their passion for the automotive restyling world, including Christopher’s childhood fascination with modifying Hot Wheels and Wade’s innovative journey from making decals to developing sophisticated wrapping solutions. The Birth of Wicked Wraps Wicked Wraps, known for their custom automotive creative design, specializes in vinyl applications.

https://youtu.be/1zzdn7cf89s?si=Nziebju7YGSalDKd Episode 22 Mike Gherardi of Auto Image 00:00 Hot Takes 00:33 Introduction & Background 10:46 Advice To Younger Self 20:33 Mike’s Toughest Challenges 33:46 Changing Restyling Industry 40:05 Changing Market Apple Podcasts Spotify Facebook Series YouTube Riding the Waves of Change with Mike Gherardi of Auto Image: Insights from Ride-in-Style Podcast Episode 22 Welcome back to the Ride-in-Style Podcast! In Episode 22, Jesse Stoddard and Josh Poulson sit down with Mike Gherardi of Auto Image to explore the evolving landscape of the aftermarket automotive industry. With decades of experience and a knack for adapting to market changes, Mike provides a wealth of insights into how restylers can continue to thrive amidst transformations. Here’s a rundown of the key highlights from this turbo-charged episode. Introduction and Background Jesse kicks off the episode by welcoming Mike Gherardi, thanking him for joining the podcast. Mike shares his background, highlighting how he and his business partner Craig began their journey in the automotive industry, starting from selling stainless rocker panels and growing to their current success. The Importance of Trust Mike emphasizes the crucial role of trust in his long-standing partnership with Craig. He candidly advises against pursuing partnerships lightly, noting that while

https://youtu.be/dhTTvUtIyaQ?feature=shared Episode 21 Kathryn Reinhardt of Hemmings 00:00 Hot Takes 00:40 Introduction & Background 13:49 Advice To Younger Self 20:53 Marketing In Restyling Industry 24:57 Toughest Challenges 40:09 What’s Unique About Kathryn’s Business? 53:42 What Excites Kathryn? 40:05 Changing Market Apple Podcasts Spotify Facebook Series YouTube In Episode 21 of the Ride-In-Style podcast, hosts Jesse Stoddard and Josh Poulson take the audience on a turbocharged journey through the automotive industry, with special guest Kathryn Reinhardt, representing Hemmings. This conversation delves into Kathryn’s extensive career in the automotive world, her thoughts on the industry’s future, and her unique perspective as a woman in a male-dominated field. Breaking Barriers and Shifting Gears Kathryn Reinhardt’s story is a testament to the power of passion, resilience, and the will to succeed in the face of challenges. As a female in the automotive industry, she never saw her gender as a hindrance. Instead, she utilized it as an advantage, pioneering a path that many would find daunting. Her early days in the industry were marked by determination and a keen interest in car modification, which played a significant role in shaping her career. Kathryn’s journey from modifying her Honda Civic at the age of 16

https://youtu.be/3KUiEmNCIns?si=w05s3aH5yizwG9li Episode 20 Tim Martin of Aftermarket Advisors 00:00 Hot Takes 00:36 Introduction and Background 24:44 Advice To Younger Self 40:05 Changing Market Apple Podcasts Spotify Facebook Series YouTube This episode not only shed light on the past, present, and future of the automotive aftermarket but also offered personal anecdotes and invaluable advice for both industry newcomers and veterans. A Journey Through Time with Tim Martin Tim Martin’s journey through the automotive industry is both inspiring and educational. Having started his career as an engineer with the Navy, Martin’s foray into the automotive sector was almost serendipitous. Meeting the folks from K&N Engineering while consulting on the side, he found himself drawn to the dynamic and fast-paced world of automotive aftermarket solutions. His story is a testament to the power of networking, seizing opportunities, and learning from every encounter. The Evolution of K&N and the Aftermarket Landscape One of the episode’s highlights was Martin’s narrative of his time with K&N, a company renowned for its innovative filters and intakes. Martin played a pivotal role in K&N’s transformative years, fostering innovation in product development, manufacturing, and even marketing strategies. His tenure saw K&N grow from a niche player to a dominant

https://www.youtube.com/watch?v=4cknQZkTgcg Episode 19 Rod Bennett of Chrome Enhancements 0:00 Ride-in-Style Podcast: Episode 19 Rod Bennett of Chrome Enhancements 00:46 Introduction & Background 24:35 Rod’s Toughest Challenges 32:01 What Sets Rod’s Business Apart 37:56 How Is The Industry Changing 48:53 What Excites Rod About His Business? Apple Podcasts Spotify Facebook Series N/A YouTube In the latest episode of the Ride-in-Style podcast, hosts Jesse Stoddard and Josh Poulsen delve deep into the world of automotive restyling with industry leader Rod Bennett of Chrome Enhancements. As the 19th episode unfolds, Bennett shares invaluable insights from his vast experience in the auto restyling business, reflecting on his journey, the key to consistent growth, and a look into the future of the industry. The Genesis Story Rod Bennett’s introduction to the automobile world was not driven by a passion for cars but by a need for employment post-marriage. Starting in the late ’80s at Auto Trim Design, Bennett quickly made a name for himself as a top seller of plastic wires for Buicks, earning the nickname “Easy Money” for his sales prowess. However, his career trajectory took him far beyond the installation bays, through a fascinating stint in the call center business, before circling back

https://youtu.be/DBYP893xns0?si=CSomHwGiamVzypaO Episode 18 Brian Lounsberry of Midway Plus 0:00 Ride-in-Style Podcast: Episode 18 Brian Lounsberry of Midway Plus 00:31 Introduction & Background 24:45 Advice To Younger Self 28:30 Consumer Online Trends 31:27 Toughest Challenges 52:54 Exciting Thing About Business Apple Podcasts Spotify Facebook Series N/A YouTube Welcome to another turbo-charged episode of the Ride-in-Style Podcast, where we dive into the heart of automotive restyling and innovation. In episode 18, we’re buckling up for an electrifying ride with Brian Lounsberry, a trailblazer in the automotive aftermarket and the visionary behind Midway Plus, a disruptive force reshaping the way manufacturers and businesses engage in the digital age. A New Chapter in Automotive Innovation Jesse Stoddard and Josh Poulson kick off the episode by welcoming Brian Lounsberry, a man renowned for his wit and wisdom in the automotive industry. As the episode unfolds, we embark on a journey through Lounsberry’s career, exploring his remarkable transition from an automotive restyler to the president of an innovative software company, Midway Plus. The Evolution of Brian Lounsberry: From Restyler to Revolutionary Brian’s tale begins in the fast-paced world of automotive restyling, where creativity meets craftsmanship. As he navigates through his early career, we learn about the