The Ride-in-Style Podcast

Exploring the Frontiers of Automotive Aftermarket Accessories & Restyling

Dive deep into the world of automotive aftermarket accessories and restyling with the “Ride-in-Style Podcast.” Hosted by Jesse Stoddard, an esteemed expert in digital marketing and promotions, founder of AutoStyle Marketing, and co-hosted by the iconic Josh Poulson, Chair of SEMA Pro and the celebrated 2022-23 SEMA “Person of the Year.” As the owner of Auto Additions Inc. and the pioneering mind behind the Auto Accessories Configurator and Dealer & Restylers Connect Software Services, Josh brings unparalleled knowledge and a pulse on the latest industry trends.

But this isn’t just about us—it’s about YOU, the passionate restylers, innovative installers, and aftermarket aficionados. Whether you’re an industry veteran or just getting your feet wet, our podcast promises to deliver actionable insights, insider secrets, and a fresh perspective on the dynamic world of auto accessories and restyling. In every episode, we bring leading voices to trailblazing technologies and dissect the strategies that propel the industry forward.

Benefit from our combined expertise, strategic partnerships, and deep-rooted passion for all things automotive. If you’re looking to elevate your game, keep abreast of the latest developments, or simply share in our collective love for aftermarket accessories and restyling, the Ride-in-Style Podcast is your ultimate destination.

Join us as we gear up to inspire, inform, and drive the future of automotive restyling!

Episodes Articles & Show Notes

Ride-in-Style Podcast: Episode 40 Dino Perfetti SEMA PCC Interview

In this episode of the Ride-In-Style podcast, hosts Jesse Stoddard and Josh Poulson welcome Jay Ehret from Pickup Outfitters. Jay shares his inspiring journey from DJ to successful truck accessories business owner in Texas, revealing how he applied marketing and sales expertise to fuel his company’s growth. He discusses overcoming staffing and operational challenges, his involvement with SEMA, and the value of understanding every aspect of your business. This episode offers practical lessons on marketing, leadership, and the power of industry connections.

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Ride-in-Style Podcast: Episode 39 Jay Ehret of Pickup Outfitters

In this episode of the Ride-In-Style podcast, hosts Jesse Stoddard and Josh Poulson welcome Jay Ehret from Pickup Outfitters. Jay shares his inspiring journey from DJ to successful truck accessories business owner in Texas, revealing how he applied marketing and sales expertise to fuel his company’s growth. He discusses overcoming staffing and operational challenges, his involvement with SEMA, and the value of understanding every aspect of your business. This episode offers practical lessons on marketing, leadership, and the power of industry connections.

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Ride-in-Style Podcast: Episode 38 Sara Morosan of LGE-CTS Motorsport

In this episode Jesse Stoddard and Josh Poulson welcome Sara Morosan from LGE-CTS Motorsports. Sara shares her inspiring journey from a young volunteer to a recognized industry leader and SEMA Person of the Year. Discover her insights on the importance of volunteering, building industry relationships, and the challenges of running an automotive shop. Learn about her company’s unique services, involvement in charitable activities through SEMA Cares, and her plans for the future. Don’t miss this episode packed with expert advice and passionate stories from the heart of the automotive restyling world.

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Ride-in-Style Podcast: Episode 36 Jessica Crossman of Micorp Custom Auto & Truck

In this episode of the Ride-In-Style podcast, hosts Jesse Stoddard and Josh Poulson interview Jessica Crossman of Micorp Custom Auto and Truck. Jessica shares her journey in the automotive aftermarket industry, insights into evolving trends, and her involvement with SEMA Pro. Plus, hear about her daughter’s inspiring entrepreneurial venture. Tune in for expert advice on building strong dealership relationships and maintaining work-life balance.

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Ride-in-Style Podcast: Episode 35 Brad Marion of Dealer Works

In this episode, Jesse Stoddard and Josh Poulson welcome Brad Marion, owner of Dealer Works and a respected veteran in the automotive aftermarket industry. Hear Brad’s story from his early days in car audio to building a thriving business serving dealerships for over 30 years. Brad shares insights on adapting to industry changes, building strong dealer relationships, and the keys to long-term success in restyling and accessories. Get expert advice on overcoming challenges, the importance of industry groups like SEMA and Restyles United, and what the future holds for installers and business owners.

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Want to be on our show?

If you are in the aftermarket automotive industry, we want to hear your story. Contact us to see if you are a good fit for our show and to schedule a time.

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