The Ride-in-Style Podcast
Exploring the Frontiers of Automotive Aftermarket Accessories & Restyling
Dive deep into the world of automotive aftermarket accessories and restyling with the “Ride-in-Style Podcast.” Hosted by Jesse Stoddard, an esteemed expert in digital marketing and promotions, founder of AutoStyle Marketing, and co-hosted by the iconic Josh Poulson, Chair of SEMA Pro and the celebrated 2022-23 SEMA “Person of the Year.” As the owner of Auto Additions Inc. and the pioneering mind behind the Auto Accessories Configurator and Dealer & Restylers Connect Software Services, Josh brings unparalleled knowledge and a pulse on the latest industry trends.
But this isn’t just about us—it’s about YOU, the passionate restylers, innovative installers, and aftermarket aficionados. Whether you’re an industry veteran or just getting your feet wet, our podcast promises to deliver actionable insights, insider secrets, and a fresh perspective on the dynamic world of auto accessories and restyling. In every episode, we bring leading voices to trailblazing technologies and dissect the strategies that propel the industry forward.
Benefit from our combined expertise, strategic partnerships, and deep-rooted passion for all things automotive. If you’re looking to elevate your game, keep abreast of the latest developments, or simply share in our collective love for aftermarket accessories and restyling, the Ride-in-Style Podcast is your ultimate destination.
Join us as we gear up to inspire, inform, and drive the future of automotive restyling!
Episodes Articles & Show Notes

Ride-in-Style Podcast: Episode 10 Kyle Fickler of ProCharger
Accelerating Forward: A Conversation with Kyle Fickler of ProCharger Inside Track on the Automotive Aftermarket Industry Meet Kyle Fickler, a stalwart in the automotive aftermarket realm and currently with ProCharger. In a recent Ride-in-Style podcast episode, he shared his experiences, insights, and vision on the state of the automotive industry. ProCharger’s Evolution ProCharger, celebrating its 30th anniversary in 2022, specializes in manufacturing centrifugal superchargers. They hold the accolade for creating more 50 state legal superchargers than any other company in the industry. Catering to the motorsports domain, ProCharger also dominates the arena with its innovative offerings for NHRA Pro Mod and other Outlaw series. In 2021, a significant highlight for ProCharger was the debut of their supercharger kit for the C8 Corvette—the mid-engine configuration posed a unique installation challenge, but ProCharker delivered, proving their knack for innovation and engineering brilliance. Racing – The Starting Point Fickler’s journey kick-started at a very young age, drawing inspiration from racing legend Richard Petty. His exposure to the automotive world was further cemented by his experiences of working at an engine rebuild shop and participating in drag races. His first quarter-mile pass made in a dragster proved to be a pivotal point, fueling his

Ride-in-Style Podcast: Episode 9 Ron Leslie of Katzkin
Turbocharging Your Automotive Restyling Game – A Podcast Journey with Ron Leslie of Katzkin Welcome automotive lovers, gearheads, and restylers! Nothing quite matches the thrill of diving into the captivating world of automotive restyling tailored to push the boundaries of innovation and creativity. If you’ve ever hoped to gain invaluable insights from an industry leader, buckle up. We recently had a fascinating conversation with Ron Leslie, Vice President of Sales for Katzkin Leather, on the Ride-In-Style Podcast. A Trip Down Memory Lane: Ron’s journey in the industry is nothing short of inspiring. With over two decades of experience with Katzkin, Ron shared highlights of his thrilling journey in the industry along with the spectacular growth of Katzkin from a small furniture leather business to a giant in the automotive restyling world. Over the years, he journeyed from a contribution in marketing and branding to running the VP of sales, making a significant impact in the restyling landscape. Customer-First Focus: One thing unarguable about Katzkin is their rigorous focus on exceptional customer service. Ron spoke about Katzkin’s commitment to 24-hour order processing and their investments in massive inventories and warehouses, guaranteeing fast deliveries. Katzkin’s unwavering dedication to stellar customer service is

Ride-in-Style Podcast: Episode 8 Chelsea Allen of Crush Customs
Paving the Road in a Male-Dominated Industry In Episode 3 of the Ride in Style podcast, we sat down with Chelsea Allen, a powerhouse entrepreneur and the visionary behind Crush Customs. Chelsea’s story is one of grit, growth, and genuine innovation—an inspiring roadmap for anyone striving to build a name in the competitive world of automotive restyling. Chelsea’s entry into the auto industry was anything but traditional. As a woman stepping into a male-dominated space, she faced skepticism early on. But instead of backing down, she doubled down. She educated herself deeply, mastered her craft, and transformed assumptions into admiration. “I had to prove I wasn’t just passionate—I was capable. I knew the business. I lived it.” – Chelsea Allen Her early challenges only fueled her determination to lead with excellence and authenticity, earning respect through her performance and customer-first approach. From Adversity to Innovation In Episode 3 of the Ride in Style podcast, we sat down with Chelsea Allen, a powerhouse entrepreneur and the visionary behind Crush Customs. Chelsea’s story is one of grit, growth, and genuine innovation—an inspiring roadmap for anyone striving to build a name in the competitive world of automotive restyling. Chelsea’s entry into the auto

Ride-in-Style Podcast: Episode 7 Tom Waitzman of DPS Automotive Group & Auto Accessory Configurator
https://youtu.be/-u2s7x2iR2c In the ever-evolving world of automotive restyling and aftermarket accessories, it’s crucial for industry leaders to stay on top of trends and technologies that shape the market. This need for constant innovation and adaptation became the center of conversation during a recent episode of the Ride-in-Style Podcast with Tom Waitzman of DPS Automotive Group and Auto Accessory Configurator. Introducing Tom Waitzman Tom Waitzman is an industry veteran with extensive experience in automotive restyling. He’s the owner of DPS Automotive Group and the creator of Restyler Connect and Auto Accessories Configurator. Waitzman’s entrepreneurial story provides not just inspiration, but also paints a clear picture of the changing face of automotive restyling. The Journey into Auto Restyling For Waitzman, the passion for cars was sparked at a pretty young age when he fell in love with a Ford Mustang that had pile driver speakers and an Alpine radio. That experience transformed him into a car enthusiast, and he knew that he had found his lifelong calling. He started off as a passionate kid who did great work but didn’t make any money. The turning point came when he decided to learn the business aspects to run a successful and profitable enterprise

Ride-in-Style Podcast: Episode 6 John Prosser Automotive Concepts
https://youtu.be/AiRLaXlxf0k Episode 5: John Prosser’s Interview 0:00 Ride-in-Style Podcast: Episode 6 John Prosser Automotive Concepts 00:34 Welcome to the Ride-in-Style Podcast 00:55 Introducing Guest: John Prosser 02:28 John Prosser’s Journey in the Automotive Industry 06:24 The Evolution of the Restyling Business 07:11 Diversifying Business Ventures 16:18 The Challenges of Starting a New Business 19:05 Managing Employees and Business Growth 21:39 The Importance of Creating Value in Business 27:50 Navigating Supply Chain Issues and Low Dealership Inventory 27:52 Impact of Strike on Inventory and Hiring 28:24 The Importance of Stock Units for Car Dealers 29:19 Predicting the Future of the Automotive Market 29:23 The Rise of Electric Cars and Autonomy 30:01 The Future of Personalization in the Automotive Industry 30:41 The Evolution of Automotive Products 33:27 The Importance of Keeping Up with Trends and Technology 33:55 The Power of Collaboration and Sharing Ideas 38:04 The Birth of the Pro Cup Challenge 46:09 The Tornado Incident: A Near-Death Experience 51:56 Contact Information and Final Thoughts 54:38 Podcast Closing Remarks Apple Podcasts Spotify Facebook Series YouTube It’s not every day you meet a person capable of running six businesses simultaneously while pioneering changes in an ever-evolving industry. John Prosser, the name behind Automotive Concepts

Ride-in-Style Podcast: Episode 5 Colby McLaughlin of Trim Illusion
https://youtu.be/1U_cWh5kMm8 Episode 5: Colby McLaughlin’s Interview 00:00 Hot Takes 00:58 Introduction & Background 16:08 Challenges & Triumphs 23:20 Evolution & Trends 33:47 Unique Selling Proposition & Memorable Moments 41:57 Business Strategies & Partnerships 46:15 Handling Challenges & Interactions 49:33 Advice & Forward-Thinking 54:39 Final Takeaways & Recommendations Apple Podcasts Spotify Facebook Series YouTube Every car enthusiast dreams of having their vehicle mirror their character and lifestyle. That’s where automotive restyling comes into play, embodying a unique blend of art, passion, and mechanical innovation as such, I recently had the honor of sitting down with an industry pioneer, Coli McLaughlin of Trim Illusion. A Meeting of Car Aficionados Colby McLaughlin is the president and managing partner at Trim Illusion and Land-to-Sky Holdings, a SEMA board member, and chair of SEMA PRO. He joined us on our Ride-in-Style Podcast’s fifth episode, where we delved into his journey in the automotive restyling industry and his insight into its future trajectory. Starting as a Benevolent Gearhead As a young man who loved cars and sought innovation, Colby’s journey started with his passion for automotive design. His experience building prototypes for big automotive companies like Ford and Lincoln allowed him to understand the technicalities behind customizing
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If you are in the aftermarket automotive industry, we want to hear your story. Contact us to see if you are a good fit for our show and to schedule a time.
