The Ride-in-Style Podcast
Exploring the Frontiers of Automotive Aftermarket Accessories & Restyling
Dive deep into the world of automotive aftermarket accessories and restyling with the “Ride-in-Style Podcast.” Hosted by Jesse Stoddard, an esteemed expert in digital marketing and promotions, founder of AutoStyle Marketing, and co-hosted by the iconic Josh Poulson, Chair of SEMA Pro and the celebrated 2022-23 SEMA “Person of the Year.” As the owner of Auto Additions Inc. and the pioneering mind behind the Auto Accessories Configurator and Dealer & Restylers Connect Software Services, Josh brings unparalleled knowledge and a pulse on the latest industry trends.
But this isn’t just about us—it’s about YOU, the passionate restylers, innovative installers, and aftermarket aficionados. Whether you’re an industry veteran or just getting your feet wet, our podcast promises to deliver actionable insights, insider secrets, and a fresh perspective on the dynamic world of auto accessories and restyling. In every episode, we bring leading voices to trailblazing technologies and dissect the strategies that propel the industry forward.
Benefit from our combined expertise, strategic partnerships, and deep-rooted passion for all things automotive. If you’re looking to elevate your game, keep abreast of the latest developments, or simply share in our collective love for aftermarket accessories and restyling, the Ride-in-Style Podcast is your ultimate destination.
Join us as we gear up to inspire, inform, and drive the future of automotive restyling!
Episodes Articles & Show Notes

Ride-in-Style Podcast: Episode 34 Aron Demers of VOXX Electronics Corporation
In this episode, hosts Jesse Stoddard and Josh Poulson welcome Aron Demers, Senior Vice President at VOXX Electronics Corporation. Discover Aron’s journey through the automotive aftermarket industry, how VOXX has adapted to new technologies, and what the future holds for restylers and installers. Get expert insights on industry challenges, innovation, and the evolving relationship between OEMs and the aftermarket.

Ride-in-Style Podcast: Episode 33 Tyler Willy of GKR Motorcars
In this episode of the Ride-In-Style Podcast, Jesse Stoddard and Josh Poulson sit down with Tyler Willy, the visionary founder of GKR Motorcars in Columbia, Missouri. From flipping Corvettes and barn-built muscle cars to pioneering electric vehicle conversions and garage condo communities, Tyler shares how he turned a side hustle into a growing brand and lifestyle movement.

Ride-in-Style Podcast: Episode 32 Scott Blair of 2U Mobile Solutions
In this episode of the Ride-in-Style Podcast, hosts Jesse Stoddard and Josh Poulson dive into an in-depth conversation with Scott Blair, also known as ‘Scott the Wheelman,’ from 2U Mobile Solutions. They explore Scott’s journey in the automotive restyling industry, discuss the evolution and future of tire and custom wheel technology, and examine the impact of mobile tire businesses. The episode provides valuable insights into the challenges and opportunities within the industry and highlights the importance of continuous learning and innovation.

Ride-In-Style Podcast: Episode 31 Dino Perfetti of Automotive Concepts
In this episode of the Ride-In-Style Podcast, hosts Jesse Stoddard and Josh Poulson sit down with Dino Perfetti, President of Automotive Concepts. They delve into Dino’s extensive career in the automotive industry, discuss the future of the aftermarket sector, and explore exciting trends like electric and hybrid vehicles, smart features, and driver-assist systems. Dino shares personal anecdotes, industry insights, and reflects on his experience with SEMA Pro and the Pro Cup Challenge.

Ride-in-Style Podcast: Episode 30 Josh Ullrich of Restylers Aftermarket Specialists
In this episode of The Ride-In-Style Podcast, hosts Jesse and Josh sit down with Josh Ullrich, founder of Restylers Aftermarket Specialists, to explore his journey in the automotive restyling industry. From humble beginnings to running two successful shops in Florida, Josh shares invaluable insights and hard-earned lessons from his 20-year career. Whether you’re a budding entrepreneur or a seasoned installer, you won’t want to miss this turbo-charged discussion!

Ride-in-Style Podcast: Episode 29 Tom Sylvester of Dirtnerds Offroad
In this Ride-In-Style Podcast episode, Jesse Stoddard and Josh Poulson talk with Tom Sylvester of Dirt Nerds Offroad about building a brand that’s part shop, part community, and all passion for off-roading. Tom shares how Dirt Nerds balances custom fabrication with everyday service, their transparent approach to business, and future goals like SEMA Pro Cup participation and dealership collaborations.
Want to be on our show?
If you are in the aftermarket automotive industry, we want to hear your story. Contact us to see if you are a good fit for our show and to schedule a time.