The Ride-in-Style Podcast
Exploring the Frontiers of Automotive Aftermarket Accessories & Restyling
Dive deep into the world of automotive aftermarket accessories and restyling with the “Ride-in-Style Podcast.” Hosted by Jesse Stoddard, an esteemed expert in digital marketing and promotions, founder of AutoStyle Marketing, and co-hosted by the iconic Josh Poulson, Chair of SEMA Pro and the celebrated 2022-23 SEMA “Person of the Year.” As the owner of Auto Additions Inc. and the pioneering mind behind the Auto Accessories Configurator and Dealer & Restylers Connect Software Services, Josh brings unparalleled knowledge and a pulse on the latest industry trends.
But this isn’t just about us—it’s about YOU, the passionate restylers, innovative installers, and aftermarket aficionados. Whether you’re an industry veteran or just getting your feet wet, our podcast promises to deliver actionable insights, insider secrets, and a fresh perspective on the dynamic world of auto accessories and restyling. In every episode, we bring leading voices to trailblazing technologies and dissect the strategies that propel the industry forward.
Benefit from our combined expertise, strategic partnerships, and deep-rooted passion for all things automotive. If you’re looking to elevate your game, keep abreast of the latest developments, or simply share in our collective love for aftermarket accessories and restyling, the Ride-in-Style Podcast is your ultimate destination.
Join us as we gear up to inspire, inform, and drive the future of automotive restyling!
Episodes Articles & Show Notes

Ride-in-Style Podcast: Episode 23 Wade Becher & Christopher Gough of Wicked Wraps
In this episode of the Ride-In-Style podcast, hosts Jesse Stoddard and Josh Poulson chat with Christopher Goff and Wade Becher of Wicked Wraps. They discuss their unique backgrounds, early inspirations, and how Wicked Wraps became known for its custom designs, full-fleet wraps, and innovations like Wicked Wash. The conversation covers industry trends in PPF and wrap technology, leadership’s impact on workflow, and their commitment to community. Tune in for insights, inspiration, and the story behind one of the most creative teams in automotive restyling.

Ride-in-Style Podcast: Episode 22 Mike Gherardi of Auto Image
In this episode of the Ride-In-Style podcast, hosts Jesse Stoddard and Josh Poulson chat with Mike Gherardi of Auto Image about the evolution of the aftermarket automotive industry. Mike reflects on his journey from working on trim and spoilers to building a thriving multi-location business, sharing insights on the shift from gas engines, the growing role of PPF, and the value of strong dealer partnerships. He also discusses adapting to industry changes, lessons in customer service, and what’s next for automotive restyling.

Ride-in-Style Podcast: Episode 21 Kathryn Reinhardt of Hemmings
In this episode of the Ride-In-Style podcast, hosts Jesse Stoddard and Josh Poulson talk with Kathryn Reinhardt of Hemmings about her journey as a woman in the automotive industry. Kathryn shares how she’s navigated challenges, built success through community and volunteering with SEMA, and embraced innovation in a changing market. From the rise of EVs to inspiring events like the Rebel Rally, this conversation highlights leadership, passion, and the power of inclusion driving the industry forward.

Ride-in-Style Podcast: Episode 20 Tim Martin of Aftermarket Advisors
In this episode of the Ride-In-Style podcast, hosts Jesse Stoddard and Josh Poulson talk with Tim Martin, retired industry leader and former K&N Engineering executive, about his remarkable career and lasting impact on the automotive aftermarket. From his start as a Navy engineer to his leadership roles and volunteer work with SEMA, Tim shares insights on innovation, mentorship, and adapting to industry changes—including the rise of electric vehicles. He also offers valuable advice for newcomers and reflects on how collaboration continues to drive the future of automotive restyling.

Ride-in-Style Podcast: Episode 19 Rod Bennett of Chrome Enhancements
In this episode of the Ride-In-Style podcast, hosts Jesse Stoddard and Josh Poulson sit down with Rod Bennett of Chrome Enhancements to explore his journey through the ever-evolving automotive restyling industry. From selling hubcaps in the late ’80s to navigating trends from chrome to blackout styles, Rod shares how consistency, relationships, and adaptability fueled his success. He reflects on career shifts—from building global call centers to reviving Chrome Enhancements—and offers insight into industry challenges, supply chain hurdles, and the future of restyling. The episode also highlights his work with the SEMA PRO council and the importance of staying connected, innovative, and engaged in the automotive community.

Ride-in-Style Podcast Episode 18 Brian Lounsberry of Midway Plus
In this episode of the Ride-In-Style podcast, hosts Jesse Stoddard and Josh Poulson chat with Brian Lounsbury of Midway Plus about transforming the automotive restyling industry through technology. Brian shares his path from hands-on restyling work to creating a B2B marketplace that connects manufacturers directly with buyers, simplifying sales and inventory management. He opens up about the challenges of introducing innovation to a traditional industry, his entrepreneurial drive, and his vision for the future of parts distribution—plus a few entertaining stories that reveal the humor and heart behind his journey.
Want to be on our show?
If you are in the aftermarket automotive industry, we want to hear your story. Contact us to see if you are a good fit for our show and to schedule a time.